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Flektor Unveils Quickstart Slideshow Creation Tool Using Photobucket API

Business Wire, April 22, 2008

Flektor Slideshows Give Users of World's Leading Photo and Video-Sharing Web Site More Unique and Innovative Ways to Illustrate Their Lives

LOS ANGELES -- Flektor, the only premier provider of Web-based profile enhancement tools and a unit of Fox Interactive Media, today announced a new slideshow creation tool exclusively for Photobucket (http://www.photobucket.com) users. Built using the just released Photobucket API, Flektor (http://www.flektor.com) slideshows provide Photobucket's over 40 million users(*) with an easy way to create dynamic photo slideshows using Flektor's innovative Web-based tools from photos already uploaded to their account.

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Flektor's advanced tools enable users not only to host and edit photos but create MySpace Addons like slideshows, polls, surveys and quizzes with customizable skins, sound and interactivity that are all updated in real time. Photobucket users can now use their log-in information when creating a Flektor slideshow to import stored photos from their account. Flektor slideshows empower Photobucket users with new and creative ways to edit, share and create stories with their photos wherever they are online.

"We are thrilled to offer the Flektor slideshow tool to Photobucket users," said Clint Brauer, VP of Marketing for Flektor. "The Photobucket API lets us tap into a valuable audience of millions of people who store, share and search billions of photos and videos on the Photobucket site. With the Flektor toolset now available on Photobucket, users now have premier tools to enhance their profiles through the personalization of their digital content."

The Photobucket API enables companies, including Flektor, to create exclusive applications, such as Flektor slideshows, that let users access their Photobucket photos and videos from environments outside Photobucket.com. Since the Photobucket API works on any device with an Internet connection, those environments might include other Web sites, Web applications, desktop applications, browser plug-ins, mobile phones, home-entertainment systems, digital photo frames and digital cameras.

"Our mission at Photobucket has always been to give people the power to upload and share photos and videos -- whether on blogs, social networks, auction sites, or consumer devices," said Alex Welch, president, Photobucket. "The broad release of our API offers new opportunities for people to illustrate their lives and share what they create with others. We're excited to see what a community of talented developers will do to extend our photo and video platform and tap into the creativity and passion of our users."

Coincident with opening its API, Photobucket has launched an Application Gallery on its Web site where developers can showcase their products and users can find and download applications and discover devices that support the API. At the Application Gallery, Photobucket users can bookmark and share their favorite applications on their Photobucket profile, allowing other Photobucket users to try them out as well. To view the Photobucket Application Gallery, visit: http://gallery.photobucket.com.

For more information about the Photobucket API, please visit http://developer.photobucket.com.

About Flektor

Founded in 2006, Flektor is focused on bringing an entertainment software approach to the Web by empowering users with premier tools for content creation. Headquartered in Culver City, CA, Flektor combines experience and creative vision in the interactive entertainment industry with a world-class team of legendary video game designers and developers. The company was self-funded by the founders and acquired by Fox Interactive Media in May 2007 and continues to establish strategic partnerships with third-party sites and content creators.

About Photobucket

Photobucket is the Web's most popular creative hub, with nearly 40 million unique users around the world linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of Web sites, including Bebo, Blogger, Craigslist, eBay, Facebook, Friendster, Hi5, MySpace, Orkut, Xanga and many others. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging and mobile devices. Every day, over 7.5 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California, and Denver, Colorado, and is located online at http://www.photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.

(*) comScore Media Metrix, March 2008. For more information on comScore Networks, please go to http://www.comscore.com.

Business Services Industry

Flektor Unveils Quickstart Slideshow Creation Tool Using Photobucket API

Business Wire, April 22, 2008

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