Pegasystems Receives 2008 CRM Excellence Award from Customer Interaction Solutions Magazine

Business Wire,  April 22, 2008  

Tags: CRM, Pegasystems

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For Third Straight Year, Customer Process Manager Recognized for Superior Customer Service

CAMBRIDGE, Mass. -- Pegasystems (NASDAQ: PEGA) announced today that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions([R]) magazine (www.cismag.com) has named Pegasystems' Customer Process Manager([TM]) as a recipient of a 2008 CRM Excellence Award. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.

"Customer Process Manager was designed to help companies directly capture and automate their customer-facing processes for greater business agility," said Amy Bethke, director of product management at Pegasystems. "The solution continues to prove its value by helping many of the world's largest organizations Build for Change([R])to achieve staggering results in productivity, customer retention and new business growth. Receiving the prestigious CRM Excellence Award for the third year in a row is additional affirmation of the value that we bring to our customers."

Built on Pegasystems' award-winning SmartBPM([R]) Suite, Customer Process Manager (CPM) delivers a rich framework of best-practice processes for multi-channel interaction management, case management and service automation that can be deployed as a departmental solution, an enterprise-wide service backbone, or part of a composite application.

"Pegasystems has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The Ninth Annual CRM Excellence Award winners have been chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data: facts and numbers demonstrating the improvements that the winner's product has made in a client's business.

The CRM Excellence Award winners for 2008 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Pegasystems

Pegasystems (NASDAQ: PEGA), the leader in Business Process Management, provides software to drive revenue growth, productivity and agility for the world's most sophisticated organizations. Customers use our award-winning SmartBPM([R]) suite to improve customer service, reach new markets and boost operational effectiveness.

Our patented SmartBPM technology makes enterprise applications easy to build and change by directly capturing business objectives and eliminating manual programming. SmartBPM unifies business rules and processes into composite applications that leverage existing systems -- empowering businesspeople and IT staff to Build for Change([R]), deliver value quickly and outperform their competitors.

Pegasystems' suite is complemented by best-practice frameworks designed for leaders in financial services, insurance, healthcare, government, life sciences, communications, manufacturing and other industries.

Headquartered in Cambridge, MA, Pegasystems has offices in North America, Europe and Asia. Visit us at www.pega.com.

All trademarks are the property of their respective owners.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. According to Quantcast(1), TMCnet reaches nearly one million U.S. unique visitors each month. TMCnet serves as many as three million unique visitors globally each month according to Webtrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference. ((1)Quantcast is an independent Web site that monitors U.S. Web traffic)