ReviewAnalyst to Allow Starwood Hotels and Resorts Worldwide to Monitor Consumer-Generated Content Reviews, Videos and Images

Business Wire, April 22, 2008

DALLAS -- Dallas-based Standing Dog Interactive has signed an agreement with Starwood Hotels and Resorts Worldwide to provide the hospitality company with ReviewAnalyst, an online dashboard for tracking consumer-generated hotel reviews, videos and images on popular travel and social sites.

According to a hospitality industry study, online hotel reviews are estimated to affect as many as 87 percent of travel site visitors' buying decisions, with 90 percent of these reviews found accurate by customers. With reviews playing a greater role in online bookings, ReviewAnalyst is vital in giving hotel properties the ability to easily track, analyze and react to online reviews.

"Customer service is Starwood's first priority, and the features and benefits provided by ReviewAnalyst enable Starwood to quickly and easily respond to the concerns and requests of its customers," said Michael Wylie, president of Standing Dog Interactive. "This tool not only offers reports of information posted to select sites, but it also educates users on appropriate responses and counter measures for negative consumer generated content."

ReviewAnalyst will provide over 900 Starwood properties the ability to analyze these reviews. "We looked at a number of vendors, but ReviewAnalyst offered the most comprehensive solution, yet was still simple and intuitive," said David Godsman, vice president of online marketing and business development for Starwood Hotels and Resorts Worldwide. "It allows us to aggregate massive amounts of usable information, and provides us the information in a consolidated and concise dashboard that brands can act upon."

In addition, ReviewAnalyst offers rating and ranking comparisons with a hotel's top three competitors. This helps hotels gain a competitive advantage by being able to compare and contrast their rating with those of their highest competitors.

More information on ReviewAnalyst is available online at www.reviewanalyst.com. The tool is available to individual hotel properties for $99/month, or through bulk pricing for hotels of 5 or more properties.

About Standing Dog Interactive

Standing Dog Interactive Media and Marketing is a full service Internet marketing agency for the hospitality industry. Based in Dallas, Texas, Standing Dog implements strategic initiatives online through search engine optimization, search engine marketing, blogs, podcasts and hotel Internet marketing plans. Standing Dog has developed a respected worldwide client[c]le by delivering a high level of service and a significant return on investment for its clients. For more information, visit www.standingdog.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis[R], The Luxury Collection[R], Sheraton[R], Westin[R], Four Points[R] by Sheraton, W[R], Le Meridien[R] and the recently announced Aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com