Business Services Industry
HAVOC Signs Distributors for University of Louisville Energy Drink
Business Wire, April 23, 2008
HOUSTON -- American Enterprise Development Corporation (OTC:AEND) and HAVOC Distribution, Inc. (www.havocenergy.com) announced today that it will begin distribution of Red Bird Energy Drink, a Collegiate Licensed Energy Drink product for the University of Louisville. The University of Louisville Energy Drink will be powered by HAVOC and will be sold in 8.4oz, 16oz and 4 Pack quantities. River City Distribution, Inc. and AXTON Candy & Tobacco Co. will be distributing the product to Kroger, Thornton's and various other retail outlets in the Kentucky market.
"HAVOC is a great tasting product with an exceptional marketing strategy. The University of Louisville Red Bird Energy Drink will be a great addition to our product offerings. We are excited about this product and are looking forward to creating HAVOC for a long time to come," stated John Harris, President of River City Distribution, Inc.
"HAVOC is not your typical energy drink; they have a great tasting formula and are also delivering a unique marketing concept to the Louisville market. It was an easy decision for AXTON to become a distributor of this product. We have supported the University of Louisville for many years and we think this product is going to be a great success for all parties involved," stated Paul Myers, CEO of AXTON Candy & Tobacco Co.
"Red Bird energy drink, powered by Havoc, is going to create additional brand awareness for Louisville Athletics in a new market demographic. With the great taste and attractive packaging, this product is a real winner!" stated Peter Cautilli, Associate Athletic Director of University of Louisville.
About HAVOC
HAVOC is based in Dallas, Texas and is owned by American Enterprise Development Corporation (OTC:AEND). It develops, manufactures and distributes energy drink products through strong affiliations with collegiate universities and conferences, professional sports franchises and corporate alliances. For more information please visit our Web site: www.havocenergy.com.
Safe Harbor Statement:
This news release contains certain "forward-looking statements" within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934. Although the Company believes the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that actual results will meet or exceed such expectations.
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