Web Video Discovery Goes Mobile: Sony Ericsson Customers To Have Access To Over 150 Million Web Videos On Their Mobile Phones

Business Wire, April 23, 2008

vtap Mobile Video allows fast and intelligent search across entire Internet - FREE- On Sony Ericsson's popular Fun & Downloads web portal

LONDON -- Veveo[TM] Inc., a driving force behind the video-anywhere revolution and the vtap[TM] service, today launches an extraordinary new web video experience for Sony Ericsson mobile phone users. Through Sony Ericsson's[TM] video enabled handsets and web portal, customers will be able to watch over 150 million web videos via vtap, a unique mobile web video service. vtap allows users to quickly and easily search, view and collect relevant and high quality web videos from anywhere on the Internet, including popular sites like YouTube[TM], DailyMotion[TM], and MySpace[TM], using their existing data services.

The popularity of web videos has exploded in recent years but users have had difficulty in searching and accessing them on the move. vtap's unique incremental search allows users to begin receiving search results instantly, the moment they type the first character. The results are then refined as more characters are entered, allowing users to quickly find what they want without entering full keywords or phrases from constrained keypads.

vtap's intuitive browsing automatically groups video results together logically into easy-to-browse folders. This allows users to choose between incremental search and browsing dynamically created menus to find and enjoy the most relevant video content on their mobile handsets.

To ensure that users have access to the most current, timely and relevant web video at their fingertips, vtap maintains a comprehensive index of more than 150 million web videos that is continually updated. Once you set up a profile you can collect, organise and share video as you choose, whilst vtap remembers what you like to watch and saves your favourites.

"Video is the future of the mobile Internet - users will soon turn to video for the majority of their entertainment and information needs, said Guru Pai, Vice President Strategy and Business Development, Veveo. "vtap is the "on" button that enables mobile consumers to stay informed and entertained, with the best video the web has to offer."

vtap has been optimised for Sony Ericsson's multimedia handsets. The service is available immediately for Sony Ericsson Java Platform 8 (JP8) enabled handsets models: Z770i, K850i, W910i, K660i, W890i, Z750i and Sony Ericsson's JP7 models: W880i, K810i, T650i, K530i, W580i, K770i, W660i. The service will support English, French, Italian, German and Spanish languages.

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About Veveo

Headquartered in Andover, Mass., Veveo's mission is to become a driving force behind the video age. The company's flagship product, vtap is our first significant proof of concept. vtap offers consumers a tap-tap easy way to browse, discover, keep and share videos from any source on any imaginable topic. In a video-based world, vtap is the consumer's on button. Veveo is actively working with mobile operators, mobile manufacturers, TV providers, consumer electronics manufacturers and content creators to deploy its vtap solutions. Veveo is backed by venture funding from Matrix Partners, Northbridge Venture Partners, Norwest Venture Partners and OmniCapital Group. For more information about Veveo, please visit http://corporate.veveo.net. For more information about vtap, please visit www.vtap.com.