Blue Cross Blue Shield of Massachusetts Captures Electronic Clinical Outcomes Results from Providers Using the Med-Vantage Outcomes Exchange™

Business Wire, April 23, 2008

SAN FRANCISCO -- Med-Vantage, a leading health care informatics software company, announced today the successful launch of its Outcomes Exchange application at Blue Cross Blue Shield of Massachusetts (BCBSMA). Outcomes Exchange captures electronic, outcomes data directly from physician practices. According to Andreas Mang, Senior Director, Medical Innovation and Leadership at BCBSMA, "We proved that medical outcomes data are something that can be easily collected. In the evolution of pay for performance (P4P), intermediate medical outcomes data are really the data plans should be striving to collect and use. While the traditional 'process' measures are valuable from claims data, this outcomes data will tell you a lot more than simply whether a test was given. We'll be able to provide actionable data back to our providers for use in quality improvement. In addition, we can now determine how well our providers are managing chronic disease, and ultimately track improvement over time."

BCBSMA successfully completed its data collection program on January 31, 2008. The company rolled out the program to 3,500 primary care physicians with excellent results:

1. High utilization- More than 500 completed electronic submissions, 60 percent higher than expected.

2. Low abandonment rate- More than 97 percent of physicians who entered any data completed the program

3. Few complaints- Support staff was surprised to receive a few calls with more than 4,000 web hits by primary care physicians.

This program was such a success that BCBSMA will use 2008 Outcomes Exchange program for all PCPs in their flagship pay-for-performance program, the Primary Care Physician Incentive program (PCPIP). "Collecting outcomes measures needs to become part of the fabric of all P4P programs," said Andreas Mang of BCBSMA. "This is the future. This is where we are going, and a tool like Outcomes Exchange has facilitated that happening."

For further details, please review the customer case study at http://www.medvantage.com/pdf/OX-caseStudy.pdf

About Blue Cross Blue Shield of Massachusetts

Blue Cross Blue Shield of Massachusetts (www.bluecrossma.com) was founded 71 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to approximately 3 million members. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.

About Med-Vantage

Med-Vantage is a healthcare informatics company delivering software solutions that improve care for health plans, consumers and providers. The company has attained industry leadership in deploying provider directory and provider clinical decision support applications that improve health care cost and quality transparency.

For more information about Med-Vantage, visit http://www.medvantage.com