Movida Brand Remains Strong Following APC Wireless Acquisition

Business Wire,  April 23, 2008  

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KANSAS CITY, Mo. -- Movida Communications products and services remain available through their extensive distribution channel following the acquisition of the company by APC Wireless.

APC Wireless, a leader in tailored electronic solutions for mobile devices, today announced the acquisition of Movida Communications, the nation's first and largest Mobile Virtual Network Operator (MVNO) targeted at the U.S. Latino community.

A recent recipient of the Deloitte and Touche 2007 Technology Fast 50 and Fast 500 Award, APC Wireless bridges the gap between wireless producers and merchants by creating tailored electronic solutions for mobile devices.

Movida prides itself in offering high quality services at a great value, while simultaneously integrating itself in the Hispanic communities that it serves. Its overall mission is to enable the Hispanic community to connect to the world in which they live without the burden of imposed annual contracts and irrational or inflexible pricing, while providing state-of-the art handsets and a vast inventory of wireless content download options that are Latino centric and relevant to Movida's customers. Movida is the preferred Hispanic wireless solution.

"We look forward to continuing with all the services and offerings that Movida has provided in the past and we look to build on that for the future," said Paul Greene, APC Wireless Chief Executive Officer. "All of Movida's Rate Plans and Airtime Cards will remain as they are today and Customers can reach the services team at the same number."

"We are very excited about this development," said Michael Robinson, CEO for Movida Communications. "APC's expertise and industry influence will allow us to again be aggressive at providing affordable quality service to our customers."

Beginning immediately, all Movida cards are available at retail locations. New handset offerings will be available soon. Movida Communications customers can continue receiving the great support they are accustomed to and top up their cards by calling 1-877-3MOVIDA

About APC Wireless

APC Wireless bridges the gap between wireless producers and merchants by creating tailored electronic solutions for mobile devices. Extensive industry knowledge allows APC Wireless to efficiently provide clients ranging from Carriers, to MVNO's, Wholesalers and Retailers with an extensive product selection, at the best possible value.

www.apcwireless.com

About Movida Communications

Movida Communications, founded in 2005, is a wireless service provider offering pay-as-you-go wireless voice and data communications services. It is the nation's first and largest Mobile Virtual Network Operator (MVNO) targeted at the U.S. Latino community, committed to delivering culturally relevant products and services that specifically serve the Hispanic communities.

In late 2007 the company's headquarters relocated from Miami, Florida to Kansas City, Missouri to be more central to its national customer base and increase emphasis on customer serviceability with key distribution and technology partners.

www.movidacelular.com

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