Platform-A Launches Spot Marketplace For Advertising

Business Wire,  April 24, 2008  

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First advertiser product offering from Platform-A lets marketers bid on unsold inventory across AOL and Advertising.com network

NEW YORK -- AOL's Platform-A today announced the launch of its spot marketplace, the industry's largest online spot advertising market for display advertising.* The spot marketplace will let advertisers bid on select unsold inventory across the entire Platform-A network on a cost-per-thousand (CPM) or on a pure performance basis (cost-per-click or cost-per-action). The Platform-A network includes advertising inventory on all AOL owned-and-operated sites - such as AOL News, Sports, Money & Finance, Moviefone and MapQuest - along with the thousands of publisher sites in the Advertising.com network. Platform-A is AOL's advertising business.

"I'm thrilled to introduce Platform-A's spot marketplace as a complementary solution that lets advertisers further extend their reach across the Platform-A network," said Lynda Clarizio, President of Platform-A. "With this product, Platform-A is providing marketers with a spot marketplace that is scalable, drives results, and extends advertising brand value."

The spot marketplace complements other Platform-A advertising solutions, such as branded content integration and editorial sponsorships. With just one insertion order, advertisers can run a spot market display campaign across the entire Platform-A network with one tracking, reporting and delivery system. The backbone of the spot marketplace will be Advertising.com's award-winning AdLearn technology that optimizes and targets the delivery of advertising to meet advertisers' objectives.

The spot marketplace further supports the mission of Platform-A by offering comprehensive solutions for advertisers and publishers across multi-digital channels. Earlier this month, Platform-A introduced PubAccess, a Web-based, self-service interface for publishers to join the Advertising.com network and easily manage the advertisements displayed on their sites.

* Source: comScore Media Metrix, March 2008

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

About Platform-A

Platform-A, AOL's advertising business, offers advertisers best-in-class solutions that leverage AOL's premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA's audience insights and behavioral targeting; and Advertising.com's industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.

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