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JCPenney Chairman and CEO to Present at Lehman Brothers 11th Annual Retail and Restaurant Conference on April 30

Business Wire,  April 25, 2008  

PLANO, Texas -- J. C. Penney Company, Inc. (NYSE:JCP) announced that Myron E. (Mike) Ullman III, chairman and chief executive officer of JCPenney, will present at the Lehman Brothers 11th Annual Retail and Restaurant Conference in New York City on April 30, 2008. The presentation, which will be available via webcast, is scheduled for approximately 45 minutes starting at 8:00 a.m. ET. The live webcast may be accessed via JCPenney's Investor Relations page at www.jcpenney.net. Replays of the webcast will be available for up to 30 days after the event.

About JCPenney

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JCPenney is one of America's leading retailers, operating 1,074 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

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