BroadVision Showcases Commerce Agility Suite at SAPPHIRE '08 and NETCOMM Forum 2008 Conferences in May

Business Wire, April 28, 2008

VP Andrea Rubei to Deliver Keynote: "eCommerce: Take the Money and Run!" at NETCOMM Forum

REDWOOD CITY, Calif. -- BroadVision, Inc., (OTCBB:BVSN), a global provider of strategic e-business solutions, today announces that BroadVision will be at the SAP SAPPHIRE '08 in Orlando, Florida, USA (Booth #585) and NETCOMM Forum 2008 in Milan, Italy. In addition to showcasing the BroadVision[R] flexible application environment of the Commerce Agility Suite[TM] solution, attendees to the conferences can view demonstrations of the eMerchandising[TM] application -- a powerful, patent-pending merchandising engine for retail and B2B2C commerce sites. On site demonstration can be arranged by appointment.

BroadVision will present the Kona * Kukini[TM] solution suites, including:

* Business Agility Suite for extended Portal capabilities, with the integrated Content Services[TM] publishing solution;

* Commerce Agility Suite for out-of-the-box, robust B2B2C capabilities; and

* eMerchandising, the showcase of the Personalization Accelerator Kit[TM] solution set, for merchants to create personalized, value-based selling scenarios to gain greater share of wallet. eMerchandising integrates with either BroadVision or non-BroadVision commerce platforms.

SAP SAPPHIRE '08, Orlando, Florida, USA, 4-7 May - Booth #585

SAP's premier educational and networking event, SAPPHIRE, is the one occasion where senior executives, business managers, and decision-makers can come together every year to explore how innovative business solutions foster long-term, profitable growth. BroadVision has a history of successful customers with SAP, such as Baker-Hughes, W.W. Grainger, Molex, Prime Polymer and Xerox. SAP customers choose BroadVision for its user-friendly front-end and personalization to complement the SAP back-end.

For more information on this conference, see: www.sapsapphire.com/USA2008/index.htm.> NETCOMM Forum 2008, Milan, Italy, 14-15 May

NETCOMM E-commerce Forum is the official event of Consorzio Netcomm. The forum represents an exclusive opportunity for companies and subjects interested in B2C and B2B2C eCommerce, and for companies that are just starting their online commerce presence.

Mr. Andrea Rubei, BroadVision's Vice President and General Manager of Europe, Middle East and Africa (EMEA), will provide the keynote address titled, "eCommerce: Take the Money and Run! How to Build an Effective eCommerce Platform."

For more information, visit: www.consorzionetcomm.it/pg/E-COMMERCE FORUM.html.

About BroadVision

Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users -- including Baker Hughes, Bank of Argentina, BioRad Laboratories, Epson America, Fiat, Hilti, Iberia, ING Bank, Prime Polymer, Sony, Verifone, Vodafone, and Xerox -- rely on BroadVision as their platform of choice for e-business.

For more information about BroadVision, Inc., call 650-331-1000, email mediarelations@broadvision.com or visit www.broadvision.com.

BroadVision, Commerce Agility Suite, eMerchandising, Content Services, Personalization Accelerator Kit, Kukini, Kona and BroadVision Process, are trademarks or registered trademarks of BroadVision, Inc. either in the United States and other countries.