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MediaNews Group Interactive Partners With TauMed.com to Launch Health Vertical
Business Wire, April 29, 2008
Arrangement Gives MNGi Web Sites Full-featured Health Vertical Publishing Platform, Social Network, and Topical Search
SAN FRANCISCO -- TauMed.com (www.TauMed.com) today announced that MediaNews Group, the nation's fourth largest newspaper company, has finalized a partnership with TauMed to launch a multimedia health vertical. As part of this agreement, TauMed's service will be integrated into all of MediaNews Group's newspapers and regional portals' Web sites.
Connecticut Post, Chico Enterprise Record, Greenwich Time, and The Advocate are the first newspaper sites to integrate and launch the TauMed health vertical this month. TauMed, this year's recipient of the FAST Innovation Award in Social Computing presented at FASTforward 08, will bring an entirely new search and community experience centered on health and fitness to the MNGi Web sites.
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MNGi owns some of the most respected and widely read publications in the news business. This partnership with TauMed offers MNGi a turnkey health vertical and a way to enable more user engagement to the newspapers' Web sites by providing an online community experience that will inspire visitors to pursue healthier lives. TauMed will host, manage, and distribute all user-generated content, including videos, community blogs, questions, and shared experiences.
TauMed's contextualized multi-media health publishing platform includes both expert and user-generated content and has been designed to engage readers, encourage community involvement, and offer a richer online media experience. TauMed's health search and social platform will also allow visitors to create a "My Health Space" and enjoy a comprehensive personalized experience by giving members the opportunity to create and manage profiles, use health management tools, form friends' circles and online community support groups, as well as build and share their own personalized health libraries.
About TauMed
TauMed combines an interactive online health community with a powerful, contextual search engine in order to provide the most relevant and personalized consumer health information. Instead of shuffling through countless web pages of irrelevant information, TauMed has created a user-experience whereby consumers can quickly locate the health information they are seeking, and reap the benefits of a social network.
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