Burst Media Launches RealGM Sports Ad Network

Business Wire,  April 29, 2008  

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Collaboration Creates Branded Vertical Advertising Network for Passionate Sports Fans

BURLINGTON, Mass. -- Burst Media, a leading provider of advertising representation, services, and technology to independent Web publishers, today announced a partnership with RealGM.com to launch the RealGM Sports Network, a premier online advertising network for advertisers looking to reach sports enthusiasts. The network, built on the Burst AdConductor platform, will be anchored by RealGM.com and supplemented with 30 hand-picked sites that cater to the enthusiasm of college and pro sports fans.

The RealGM Network will give brand advertisers a new and unique opportunity to reach dedicated and engaged sports fans on quality content sites. Furthermore, the network will allow advertisers to target specific sports content in three sub-networks - the RealGM College Football Network, RealGM Pro Football Network and the RealGM College Basketball Network.

"We chose Burst because we know it is the network most capable of aligning our content with other high-quality sports fan sites," said Todd Essman, Chief Operating Officer of RealGM. "No other network has Burst's experience and success managing complex publisher relationships, a critical component in securing the trust of brand advertisers. Together we will reach a broad audience and deliver an experience that benefits both the advertiser and the consumer."

The RealGM Sports Network will provide publishers in the network with greater visibility, and access to an expert sales team with deep advertiser relationships. For advertisers the network provides an easy solution to reach valuable college and pro football fans in a single online media buy. Furthermore, the network affords advertisers comprehensive campaign management and consolidated reporting.

"Sports enthusiasts have long been using the Internet to gather sports information," said Jarvis Coffin, CEO and co-founder of Burst Media. "RealGM and Burst understand the importance of delivering relevant advertising to consumers, and through our partnership we will be leading the way in creating a powerful and convenient tool to reach the avid sports fan online. Through the RealGM Sports Network, brand advertisers can reach consumers where they are mostly likely to be deeply engaged, on websites that cater to their specific sports interests."

The RealGM Sports Network is the second publisher-sponsored ad network to be launched by Burst Network in 2008, following the debut of the CDKitchen Cooking Network. Access to the RealGM Sports Network is available only through Burst Network, Burst Media's brand advertising division. Burst Media's other network offerings include the Burst Green Network, Burst Family Travelers Network, Burst Baby Boomers Network, Burst Family Builders Network, Burst Early Adopters Network, and Burst Moms Network.

About RealGM

RealGM, L.L.C., an Illinois limited liability company, wholly owns and operates the popular sports Web site, RealGM.com, and a licensing business that supplies patent-pending technology to NBA teams as an application service provider. Building off the site's popular Trade Checker feature, RealGM.com is a top spot for sports fans, generating traffic of 18 million unique users per year and over 20 million page views per month. The company has been licensing its breakthrough technology to NBA teams since 2003. More information can be found at http://www.realgm.com.

About Burst Media

An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst's extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, AdConductor[TM], which provides full technical and professional support to manage the complex process of ad sales and service for vertical ad networks. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.burstmedia.com or call 781.272.5544.

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