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2,000 Year-Old Programmer Discovers "Magic" Bar Code Software for the IBM System i

Business Wire, April 29, 2008

CYBRA Releases YouTube Video Series to promote MarkMagic Bar Code Software

YONKERS, N.Y. -- CYBRA Corporation is putting a smile on its marketing. CYBRA, the developer of award-winning MarkMagic[TM] Bar Code Software for Labels, RFID Tags, and Electronic Forms, and EdgeMagic -- the only Integrated RFID Control Software for the IBM System i, is reaching out to a new generation of iSeries professionals while paying tribute to veteran code warriors.

The first video can be seen on YouTube here:

http://www.youtube.com/watch?v=VcR5JeWEyPM

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According to Sheldon Reich, CYBRA V.P. of Solutions, "We decided our marketing messages needed to evolve just as our bar code printing technology has evolved-- from support for impact and thermal printers to laser printers, RFID encoding, PDF and emailing.... Today's iSeries IT people are all online -- they're part of the YouTube generation -- sharing videos, reading blogs, wikis and other new media. That's where we want to reach them."

To reach this audience, CYBRA decided to create online videos with a message tailored for new media. The "MarkMagic Bar Code Software Chronicles" is a series of videos featuring "the 2,000 Year Old Programmer" -- known as "2K" -- with his cool, young counterpart, "Auto-ID." Over the course of the videos, 2K discovers you don't have to do "heavy lifting" to print bar codes. And he finds his package (and his keys!) with the magic of RFID.

The message is clear: MarkMagic Bar Code Software makes it a snap for both the new kids on the block and grizzled vets to knock out sophisticated bar code labels, electronic forms and RFID tags. As 2K puts it, "Pshhhhh! MarkMagic Bar Code Software is cool!"

The videos have been released on YouTube http://www.youtube.com/cybratv and other new media sites, as well as on CYBRA's own website, http://www.cybra.com. A companion minisite http://www.markmagic.com has been launched with the videos and information on MarkMagic Bar Code Software. In addition, viewers have the ability to remix and "mashup" one of the videos at http://www.mixercast.com/_mixercastView.jsp?blogifiedId=MzE2Mzg2

About CYBRA

CYBRA Corporation is a world leader in bar code and RFID technology for IBM POWER Systems. MarkMagic[TM] Bar Code Software for Labels, RFID Tags and Forms, is used by thousands of AS/400 and System i customers worldwide, and has been selected as the bar code print engine of such leading System i software developers as Manhattan Associates[TM], Infor/SSA Global[TM] and VAI[TM].

EdgeMagic[TM] Integrated RFID Control Software for the IBM System i is designed to manage edge devices (RFID readers, bar code scanners, printers, light stacks, message boards, photo eyes, and other devices) commission, write, read, and verify RFID tags and can be fully integrated with System i business applications.

CYBRA Corporation is located at One Executive Boulevard, Yonkers, NY 10701. Product information is available toll free at 1-800-CYBRA-88. CYBRA's web site is located at http://www.cybra.com . To request information via e-mail, write to: info@cybra.com

About the videos

Jerry Selkin, a retired New York City School Principal, plays "2K," the "2,000 Year Old Programmer." Born, raised, and residing in Bronx, New York, Jerry, who turned 80 this month has just recently started using a computer -- no doubt to see his work online. "Auto-ID," is played by Jay Cornelius, a principal in Honeybear Films http://www.honeybearfilms.com, producers of "The MarkMagic Chronicles." Jay and partner Dov Friedman produce television commercials, viral commercial videos, short films and corporate web video. Jay's work has appeared on National Geographic, The History Channel, A&E, PBS, TLC, HGTV, Discovery-Times Channel, IFC, and the Outdoor Life Network. The scripts were written by Sheldon Reich and Morty Schiller, CYBRA's Director of Marketing Communications.

Release Summary:

"The MarkMagic Chronicles" features 2K -- "the 2,000 Year Old Programmer" in CYBRA's series of YouTube videos created to promote it's award-winning MarkMagic Bar Code Software for Labels, RFID Tags, and Electronic forms.

KEYWORDS: bar code, bar code label, bar code software, bar codes, barcoding, design, forms, iseries, printing, rfid, rfid tags, tags

Business Services Industry

2,000 Year-Old Programmer Discovers "Magic" Bar Code Software for the IBM System i

Business Wire, April 29, 2008

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