CEA Launches Campaign to "Convert Your Mom" to Digital Television

Business Wire, April 3, 2008

CEA and America's Favorite TV Mom Helping Seniors Get Ready for the Analog-to-Digital Television Conversion

WASHINGTON -- With the biggest change in over-the-air television since the 1930's coming in February 2009, some seniors may need to take steps to continue watching their favorite programs once the digital television transition is complete. To encourage baby boomers to help their elderly parents, relatives, and neighbors get ready, the Consumer Electronics Association (CEA)[R] enlisted actress Florence Henderson, best known for her role as Carol Brady on TV's "The Brady Bunch," to launch the Convert Your Mom public awareness campaign.

"CEA's member companies have filled retail stores with a wide assortment of affordable digital TV products, from low-cost digital televisions to converter boxes and antennas that are easy to hook up to existing analog TV sets," said Gary Shapiro, CEA's president and CEO. "We know that one of the best ways to reach seniors is through their families. With Convert Your Mom we're asking baby boomers to help make sure everyone is ready well in advance."

Beginning with a satellite media tour hosted by Ms. Henderson in early May, the Convert Your Mom campaign will feature a special downloadable guide and tips for getting ready for the digital TV transition, among other elements.

The campaign will remind viewers who rely on an antenna and an analog TV set for reception, that they have choices to continue enjoying free over-the-air television.

1) Buy a new TV with built-in digital tuner

2) Subscribe to a pay-TV service like cable or satellite TV

3) Purchase an affordable Digital TV Converter Box to receive over-the-air digital TV signals and convert them for analog viewing.

Dozens of affordable converter boxes are now certified by the U.S. government as eligible for $40 discount coupons that are being distributed by the U.S. Department of Commerce, and digital TV sets are also now widely available for under $200.

More information about CEA's ongoing digital television public education efforts can be found online at www.digitaltips.org.

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $161 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.