InfoCommerce Group Launches Consulting Practice for Health Content Industry

Business Wire, April 3, 2008

Health Content Advisors Will Serve as the Epicenter for the Re-invention of Healthcare Information

PHILADELPHIA -- InfoCommerce Group, Inc. (www.infocommercegroup.com) has launched a new division devoted to serving publishers of medical, life science and healthcare information. Health Content Advisors (www.healthcontentadvisors.com) will serve as both an industry connector and a source of knowledge and perspective on how to turn trends into opportunities.

"Despite the huge and growing need for healthcare information, the health content industry remains fragmented and compartmentalized," says Russell Perkins, Founder and Managing Director of InfoCommerce Group. "Improving the flow of information among health content providers is itself an important part of building best of breed products that address both the business needs of the healthcare industry and the inexorable trend toward consumer-driven healthcare."

Janice McCallum, an InfoCommerce Group Managing Director, will head the new practice. Health Content Advisors will continually monitor the shifts in information usage in all sectors of the healthcare market and will interpret these shifts and guide publishers in their current business as well as help them evaluate where new investment should occur. Janice's blog, Health Content in Perspective, is issued every week and can be accessed at http://www.healthcontentadvisors.com/blog/

"Our perspective is unique," McCallum says. "We are not IT-centric, not Web-centric, but rather take a holistic view of how quickly-changing supply and demand forces impact the content business. With our website, consulting engagements, and annual Health Content conference, we are becoming the epicenter for the re-invention of healthcare publishing."

Health Content 08, our annual conference, will take place November 12-13 in Philadelphia. This year, in addition to providing context and clarity on how the health content industry is evolving, the event will include an afternoon forum for emerging companies on November 12 which will put a spotlight on those who are setting the standards for innovation in the industry.

ABOUT INFOCOMMERCE GROUP, INC.

InfoCommerce Group provides consulting and research to commercial database publishers. It publishes ICG Weekly Perspective. It produces the annual InfoCommerce Conference and the InfoCommerce Models of Excellence awards. More information is available at www.infocommercegroup.com, or by calling (610) 505-9189.

Bios of Russell Perkins and Janice McCallum can be found at: http://www.healthcontentadvisors.com/about/principal-bios