Rocket XL Supports Successful Launch of Call of Duty 4: Modern Warfare

Business Wire,  April 3, 2008  

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LOS ANGELES -- Los Angeles based word of mouth marketing agency Rocket XL, announced today the success of its interactive media player and online influencer campaign in support of Activision, Inc.'s blockbuster hit game, developed by Infinity Ward, Call of Duty[R] 4: Modern Warfare[TM], the #1 best selling title in units worldwide for 2007, according to the NPD Group, Chart Track and The GFK Group.

In conjunction with Activision's coordinated launch and related activities, Rocket XL's creative team delivered the latest Call of Duty 4: Modern Warfare news, videos, screenshots, and bonus materials directly to the target audience by housing the media player in a custom widget. The widget format enabled influencers and gamers to create the perfect venue for fans to share information. "Activision challenged us to engage a broader audience of online influencers to help make Call of Duty 4: Modern Warfare one of the top selling, biggest titles of this year," states Craig Howe, CEO of Rocket XL, "They delivered a fantastic product and marketing approach, allowing us to customize an innovative campaign to maximize success." By maintaining the master server and keeping the content updated, Rocket XL was able to survey the market's reaction while keeping gamers in the know with the latest information on the title.

By engaging gamers through the sharing of each thematic and technological development, and personalizing the title for them in the widget format, Rocket XL's campaign helped support an intensive global effort and further grew the community fan base. Their campaign efforts helped to maximize buzz four months before product launch by creating early awareness and evangelism, which lead to a fever pitch in the final days leading up to COD4's Call of Duty 4: Modern Warfare's release.

About Rocket XL:

Rocket XL Entertainment is a full service online marketing agency specializing in online influencer word-of-mouth campaigns and cutting-edge creative online applications. Founded in 2004, the company is headquartered in Los Angeles with offices in New York and a full creative services division in Stockholm. For more information on Rocket XL, please visit www.rocketxl.com.

Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved.

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