Eat Like a Man! Hunger Meets Its Match with Taco Bell's New Big Bell Box

Business Wire, April 30, 2008

Big Bell Box Features Big Value, Big Taste and the Bacon Club Chalupa

IRVINE, Calif. -- Is that a rumble of hunger in your stomach, or a rumble of anticipation as you stare at Taco Bell's all-new Big Bell Box Meal? Hunger will meet its match beginning today with a Bacon Club Chalupa, Beef Crunchy Taco, Bean Burrito and Cinnamon Twists loaded into one big box and paired with a large drink, all for only $4.99 for a limited time at participating Taco Bell[R] restaurants!

"The Big Bell Box will satisfy even the biggest hunger at a great value for your money," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "By combining some of Taco Bell's favorite items and packaging them together in a convenient and portable box, we provide even better value for the hungry man."

Taco Bell is supporting the launch of the new Big Bell Box with broadcast TV advertising featuring comedic radio personality Adam Corolla who prompts viewers to "eat like a man" and that they "deserve a meal made for men." Throughout his career, Corolla has become an authority figure on what men like, as he was star and creator of the "Man Show" and currently features an "Adam Rant" on his popular syndicated radio show. The :15 ad will run nationally and creative was handled by DraftFCB in Irvine, California.

Taco Bell Corp. ("Taco Bell"), based in Irvine, California, is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme[R]. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.