Research and Markets: A Tribute to MTV and an Analysis of how the MTV Brand has been Built

Business Wire, April 30, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90372) has announced the addition of "The Branding of MTV: Will Internet Kill the Video Star?" to their offering

There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. It has dominated the market space in the category of music television since its inception and looks like it will continue to do so in the foreseeable future.

Global brands do not just arrive by accident -- they are carefully and strategically built to match the needs of their target markets. They evolve with those target markets as lifestyles, wants, needs, attitudes, opinions, interests, and many other factors come and go. In addition, global brands successfully manage the differences across countries and cultures.

MTV has managed to do all of these things with startling consistency, another attribute of great brands that stand the test of time. What is more intriguing is that it has done all this in one of the most turbulent times ever experienced in consumer markets, particularly in Asia, where change is endemic.

Key Topics:

- The Birth Of The MTV Global Brand.

- 21st Century Branding: 'The Relationship Age'.

- Building A Global Youth Brand.

- MTV Brand Anatomy.

- MTV Brand And Business Strategies.

- Brand Management.

- Competitive Analysis And Brand Development.

- Brand Execution.

- Asia: A Detailed Brand Building Case Study.

- The Future Of MTV.

For more information visit http://www.researchandmarkets.com/reports/c90372