Company Profile for Principal Financial Group

Business Wire,  April 30, 2008  

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The Principal Financial Group (The Principal [R]) is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $311.1 billion in assets under management and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

Company:                 <
Principal Financial Group
                         <

Headquarters Address:    <
711 High Street
                         <
Des Moines, IA 50392
                         <

Main Telephone:          <
515-247-5111
                         <

Website:                 <
www.principal.com
                         <

Ticker/ISIN:             <
pfg(NYSE)/US74251V1026
                         <

Type of Organization:    <
Public
                         <

Industry:                <
Insurance
                         <

Earnings Release Dates:  <
1st Quarter: May 5, 2008
                         <

                         <

Key Executives:          <
CEO: Larry Zimpleman
                         <
Chairman: J. Barry Griswell
                         <

Public Relations         <

Contact:                 <
Joelle Kline
Phone:                   <
515.246.4907
Email:                   <
kline.joelle@principal.com
                         <

Investor Relations       <

Contact:                 <
Tom Graf
Phone:                   <
515.248.0005
Email:                   <

investor-relations@principal.com

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