Yahoo! Previews Powerful New Online Advertising Management Platform

Business Wire, April 7, 2008

Ad Networks

For ad networks, we believe AMP! will accelerate a free market economy for advertising. With core relationship management built into the platform, ad networks can expand their businesses by connecting to advertisers, publishers, agencies, and other ad networks all through an easy interface. Key benefits planned include:

* Enabling unparalleled access to supply and demand across all types of inventory and a full suite of tools built specifically for ad networks to manage and grow their business;

* Allowing ad networks, through an open set of APIs, to innovate on top of the transparent marketplace.

Publishers

For publishers, AMP! is designed to increase revenue with solutions targeted at accelerating premium brand and performance-based advertising. Key benefits planned include:

* Enabling ad selection and inventory management capabilities that are designed to ensure the most valuable and relevant advertising available is shown to users;

* Allowing publishers to manage their own private networks;

* Enabling advertisers and publishers to link together and take advantage of additional audience reach or advertiser demand as needed;

* Offering the control to choose what parts of the platform and its solutions are most relevant to use - AMP! could augment or replace their ad management system.

This press release contains forward-looking statements that involve risks and uncertainties concerning AMP! (including, without limitation the statements contained in the quotations from management and others in this press release), as well as Yahoo!'s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected implementation of AMP!, including its planned features, may be delayed, may not ultimately be implemented, or if implemented may not be successful; advertisers, agencies, ad networks and publishers may not realize the benefits intended and may not accept or respond as positively to AMP! as anticipated; and competitors may offer competing platforms or services. More information about potential factors that could affect Yahoo!'s business and financial results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in Yahoo!'s Annual Report on Form 10-K for the fiscal year ended December 31, 2007, which is on file with the Securities and Exchange Commission and available online at www.sec.gov.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.