Park City Group Launches Investor Relations Campaign

Business Wire, April 7, 2008

Bibicoff MacInnis to Implement Investment Community Outreach Program

PARK CITY, Utah -- Park City Group, Inc. (OTCBB:PCYG), a developer and marketer of patented software applications and consulting services to large retailers today announced that it has engaged Bibicoff MacInnis, Inc. a full service investor relations and strategic planning firm, to increase investment community awareness of the Company. Bibicoff MacInnis will initially concentrate on developing and implementing communications strategies and programs specifically targeting the retail brokerage, institutional and investment banking communities.

Harvey Bibicoff, President and CEO of Bibicoff MacInnis, stated, "Shrinking profit margins and aggressive competition make it imperative that retailers have a tight grip on inventories and labor costs and have the right products available in the right quantities in order to maximize revenue. Park City Group helps large retailers make those things happen. They provide patented solutions...which show immediate results...to help solve the retailers' most serious problem. Park City Group is a small, growing company and already counts large, household name businesses among its clients. We expect that the Company's management will successfully lead its growth-oriented business strategy and we are optimistic that Wall Street will appreciate the business model, future outlook, and growth potential and reward PCYG with significant and long-term market support."

Randy Fields, founder and CEO of Park City Group said, "We believe that now is the appropriate time in the development of Park City Group to tell the investment community who we are and what we have. We view the engagement of Bibicoff MacInnis as an important step in the process of developing accurate communications with the investment community. Accurate and consistent communication is the foundation upon which a strong and liquid market for PCYG stock can be built. As we rapidly grow our business, we welcome the Bibicoff MacInnis organization as a valuable asset to help guide the Company's activities in the investment banking and investor communications arenas.

About Park City Group

Park City Group, Inc. develops and markets patented computer software and consulting services that help its retail customers to increase sales while reducing inventory and labor costs -- the two largest, controllable expenses in the retail industry. The technology has its genesis in the operations of Mrs. Fields Cookies, co-founded by Randy Fields, chief executive officer of Park City Group. Industry-leading customers such as The Home Depot, Victoria's Secret, The Limited, Anheuser Busch Entertainment and Tesco Lotus benefit from Park City Group software. To find out more about Park City Group, please visit www.parkcitygroup.com.

Statements in this press release that relate to Park City Group's future plans, objectives, expectations, performance, events and the like are forward-looking statements. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in economic conditions that may change demand for the Company's products and services and other factors discussed in the "forward-looking information" section and the "risk factor" section of the management's discussion and analysis included in the Company's report on Form 10-KSB/A for the year ended June 30, 2007 filed with the Securities and Exchange Commission. This release is comprised of interrelated information that must be interpreted in the context of all of the information provided and care should be exercised not to consider portions of this release out of context. Park City Group uses paid services of investor relations organizations to promote the Company to the investment community. Investments in any company should be considered speculative and prior to acquisition, should be thoroughly researched. Park City Group does not intend to update these forward-looking statements prior to announcement of quarterly or annual results.