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Harvard Business Publishing Sponsors Tammy Erickson Workshop at Strategies 2008 Conference May 5, 2008

Business Wire, April 7, 2008

BOSTON -- Harvard Business Publishing is sponsoring an intriguing workshop by McKinsey Award-winning author Tammy Erickson as part of its Executive sponsorship of the Strategies 2008 Conference, May 5-7, 2008 at Camelback Inn in Scottsdale, Arizona.

Ms. Erickson's workshop, entitled "The Signature Experience: Showing the Right People Why They Want to Work for You," will focus on the idea that companies with deeply engaged and committed employees are distinguished by the ability to show current and potential employees what makes the organization unique. Companies with highly engaged employees articulate their values and attributes through "signature experiences" - visible, distinctive elements of the work environment that send powerful messages about the organization's aspirations and about the skills, stamina, and commitment employees will need in order to succeed there.

Based on the Harvard Business Review article, "What It Means to Work Here" (March 2007), Tammy Erickson will engage workshop participants in discussions around ways to help their organizations establish and leverage a "signature experience." This session also will offer examples and guidelines for attracting and retaining the right people, across generational divides.

"This workshop will provide conference attendees with the latest management thinking from one of the foremost experts in the area of talent management," said Peter McAteer, managing director and vice president of Harvard Business Publishing's corporate learning division. "Tammy's research and insights - on demographics, employee values, and how successful organizations work - have helped organizations and individuals prepare for those trends. I believe conference attendees will gain lasting value from attending her workshop."

About Tammy Erickson

Tammy Erickson is a McKinsey Award-winning author and widely respected expert on organizations and the changing workforce. Her research focuses on the shifting relationship between individuals and corporations, and on enhancing innovation and workforce productivity. She is President of The Concours Institute, the research and education arm of BSG Alliance, a firm supporting senior executives with leading-edge ideas, innovative custom education, and pragmatic business applications.

Tammy has co-authored four Harvard Business Review articles as well as the book Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent (Harvard Business School Press, 2006). Her latest book, Retire Retirement: Career Strategies for the Boomer Generation (Harvard Business School Press, 2008), gives employees of the Baby Boomer generation approaches to renegotiating their relationship with work. Tammy holds a BA in Biological Sciences from the University of Chicago and a MBA from Harvard Business School. (www.tammyerickson.com)

About Harvard Business Publishing

Harvard Business Publishing partners with its corporate clients to understand their learning objectives and works with them to develop and implement a customized portfolio of content and services uniquely suited to their talent development strategies. In its client engagements, Harvard Business Publishing delivers thought leadership applied to real-world problems for measurable results. Its offerings are distinguished by a deep, rich well of business content from which to develop learning solutions, expertise in facilitating participant-centered learning, and access to experts on management practice worldwide. Harvard Business Publishing stands out in the marketplace because of the unique transformational learning experience it delivers for business leaders at all levels, from a company's most senior executive to its high-potential performers. For more information, visit Harvard Business Publishing at www.harvardbusiness.org/corporate.>