Research and Markets: Germany-Based Sportswear Company Adidas and Italy-Based Fashion Brand Diesel Have Launched a New Denim Collection, Called Adidas Originals Denim by Diesel

Business Wire, April 7, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c87955) has announced the addition of Performance Apparel Markets: Product Developments and Innovations, 4th Quarter 2007 to their offering.

Apparel Adidas and Diesel Have Joined Forces to Launch a New Denim Collection

Germany-based sportswear company Adidas and Italy-based fashion brand Diesel have launched a new denim collection, called Adidas Originals Denim by Diesel. The new collection is the first in a new four-year relationship between the two companies.

The first denim collection was launched on February 1, 2008. According to Adidas, the line features detailed and premium denim. Also, it has been designed in conjunction with the Adidas Originals design team and the Diesel Creative Team--the latter of which is headed by the creative director Wilbert Das.

Content Outline:

APPAREL

Adidas and Diesel have joined forces to launch a new denim collection

FABRICS AND MEMBRANES FOR PERFORMANCE APPAREL

Klopman has launched three new fabrics

FIBRES AND YARNS FOR PERFORMANCE APPAREL

Researchers have developed high-tech yarns which may be used for glow-in-the-dark apparel

SPORTS APPAREL

American Eagle Outfitters has launched a new line of Aerie workout wear

Uniqlo and Toray Industries have joined forces to produce a new Heat Tech collection

SPORTS FOOTWEAR

Nike has launched a new shoe for Native Americans

WORK APPAREL

Wolverine has launched a new work boot

Companies Mentioned:

- Adidas

- American Eagle Outfitters

- Diesel

- Klopman

- Nike

- Toray Industries

- Uniqlo

- Wolverine

For more information visit http://www.researchandmarkets.com/reports/c87955