Purdie Rogers Makes an Elegant Addition to Client Roster

Business Wire,  April 8, 2008  

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Top-of-the-Line Refrigeration Manufacturer Marvel Extends Agency's Focus on Enhanced Lifestyle

SEATTLE -- Purdie Rogers, a full-service advertising and public relations agency specializing in product and brand marketing with public relations for home lifestyle products and building materials, has signed Marvel Industries (www.lifeluxurymarvel.com) as the newest addition to its client list. Marvel([R]) is the leading producer of indoor and outdoor luxury refrigeration, including wine cellars, refrigerated drawers, refrigerators, draft beer dispensers, and ice machines for consumers who want only the best for their homes.

With its unparalleled line of undercounter refrigeration products, 70-year-old Marvel is the leading brand for homeowners who require the highest level of quality. Marvel chose Purdie Rogers' public relations and creative services to help it better reach its target audience of designers, building professionals and homeowners. The Seattle-based firm's consumer and trade publication media relations expertise will bolster Marvel's consumer brand strategy, as Purdie Rogers increases Marvel's presence with luxury trade magazines, plus consumer and interior design audiences.

"We expect a great deal of success as our team of media relations experts introduces Marvel to an even broader audience of consumer home and design media contacts," said Andy Rogers, principal of Purdie Rogers. "Marvel manufactures products that lead the competition in the wine- and food-storage markets, and we look forward to communicating its message of luxurious living to designers, builders and homeowners nationwide."

The addition of Marvel comes on the heels of two other clients who recently joined Purdie Rogers: Custom-Bilt Metals and Sharp Electronics Corporation (Solar Energy Solutions Group). As leaders in their respective fields of metal roofing and solar cell products, the companies join Marvel as Purdie Rogers continues to grow its list of clients producing best-in-category products.

Marvel plans to premier various products throughout the year, beginning with the Kitchen/Bath Industry Show & Conference (K/BIS) from April 11-13, where the company will debut its new outdoor wine cellar, an addition to its comprehensive Outdoor Series of refrigeration products serving outdoor kitchens. The next-generation wine cellar features Marvel's exclusive Sentry System([TM]) temperature monitoring system and will be shown at Marvel's K/BIS booth (no. S2356), along with other leading-edge products.

A representative list of Purdie Rogers' clients includes, Atrium Companies, California Faucets, Custom-Bilt Metals, Johns Manville, Lasco Bathware, Sharp Solar Energy Solutions Group and VisionArt.

About Purdie Rogers, Inc.

Based in Seattle, Purdie Rogers (www.purdierogers.com) is a full-service communications firm focused on the building products and home products industries. Agency capabilities include advertising, public relations, strategic planning, and nontraditional and direct marketing. In business since 1990, the agency has a deep understanding of the building and home products industry, and the communications tools necessary to reach key target audiences, including consumers, architects, interior designers, builders, remodelers and retailers.

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