ATG Insight Live 2008 to Spotlight 'The Commerce Revolution'

Business Wire, April 9, 2008

Keynotes include: Hung LeHong, vice president of Gartner's retail industry research practice; David Weinberger, Harvard University fellow and author of Everything Is Miscellaneous: The Power of the New Digital Disorder; John Rosen and Anna Maria Turano, co-authors of Stopwatch Marketing

CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and optimization services provider, today announced agenda highlights for Insight Live 2008, the company's annual user conference. The theme for the event, which will be held April 27-30, 2008 at the Westin Copley Place Hotel in Boston, MA, is "The Commerce Revolution."

Insight Live gives companies using ATG's e-commerce software and services a chance to share their experiences and learn from well-respected thought leaders and experts. This year, customers using ATG's core e-commerce suite and its eStara line of e-commerce optimization services will discover how global brands have successfully engaged customers; incorporated consumers' growing power and voice; and adopted innovative strategies and technologies to address shifts in Web shopping patterns, all to drive business growth. The conference will feature presentations and case studies from ATG's own experts and partners as well as customers including American Eagle Outfitters, AT&T, Handango, Intuit, Vitamin Shoppe and Viking Range.

Additionally, the event will examine the likely future e-commerce priorities of leading brands in a new series of "Futures Forums." During these sessions, attendees will meet managers and strategists leading ATG's product evolution decisions to discuss how their future priorities can intersect with the direction of potential new ATG and eStara developments.

ATG Insight Live 2008 will feature keynotes from:

* David Weinberger, author of Everything Is Miscellaneous: The Power of the New Digital Disorder. One of the connected economy's most thought-provoking mavericks, Weinberger is a fellow at Harvard University's prestigious Berkman Center for Internet and Society, a former philosophy professor, gag writer for Woody Allen, NPR commentator, technology columnist, weblogging pioneer and a dot com entrepreneur.

* Hung LeHong, research vice president for Gartner's retail industry team. LeHong's research focuses on retail e-commerce, Web 2.0, merchandising and analytics, including emerging trends, optimization technologies as well as business intelligence. LeHong will offer insights from a recent research project at Gartner that envisions the store of 2012.

* John Rosen and Anna Maria Turano, co-authors of Stopwatch Marketing. Rosen and Turano are executive directors at Marketing Consulting Associates, a strategic marketing consulting firm that includes MasterCard, Verizon, Gillette, PepsiCo, Pfizer, Goodyear, Payless ShoeSource, and many other major companies among its client roster. The two developed the strategy of "Stopwatch Marketing" as a method of adjusting marketing strategies to match the shopping styles of customers, which they blog about at www.stopwatchmarketing.com.

A continually updated agenda is available at http://www.atg.com/insightlive2008/

The program will include panel discussions with expert perspectives, hands-on workshops and 'birds-of-a-feather' sessions. Breakout sessions will center on topic umbrellas tied to three key components of the current commerce revolution: engagement, innovation and technology.

"ATG's customers are some of the smartest and most recognizable brands across the globe," said Cliff Conneighton, senior vice president of marketing, ATG. "Each year, we bring together an impressive assembly of representatives from these companies as well as our valued partners and industry pundits. Our customers report and share perspectives and ideas about how certain technologies or a particular way of thinking have impacted their e-commerce strategy. ATG Insight Live 2008 is a forum for our users to share not just with each other but also with our product development team, so we continue to bring innovative technology to market that solve the challenges our customers and their peers are facing."

Sponsors of ATG Insight Live 2008 include McFadyen Solutions, Corbus, Sapient, Blast Radius, Professional Access, PayPal, REV Solutions , Wipro, Bazaarvoice, CyberSource, Vachio Solutions Group, Allurent, MNS Enterprise, Ozburn-Hessey Logistics, Conexus / ATGpeople.com, Guidester, Adobe Scene7, Resource Interactive, Avenue A | Razorfish, RAZOR-360 and Aaxis Group.

To find more information on ATG Insight Live 2008, or to register for the event, please visit: http://www.atg.com/insightlive2008/

About ATG

ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.