Research and Markets: Vodafone to Continue to Lose Market Share to O2 and Meteor in Ireland's Mobile Operator Space According to Latest Report '3Q08 Ireland Mobile Forecast, 2008 - 2010'

Business Wire, August 13, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/0e861e/3q08_ireland_mobil) has announced the addition of IE Market Research Corp.'s new report "3Q08 Ireland Mobile Forecast, 2008 - 2010" to their offering.

This Mobile Forecast on Ireland provides over 65 operational and financial metrics for the Ireland wireless market. We cover quarterly historical data starting in 1Q2004 and ending in 1Q2008. We also provide four-year forecasts at the operator level going out to 2010. Operators covered for Ireland include: Vodafone, O2, and Meteor. Our Mobile Forecasts are updated quarterly and are available for one-time delivery or through regular updates.

Notable highlights of the 3Q08 Ireland Mobile Forecast include:

- Our forecast model is showing that in 2010, the level of wireless penetration in Ireland will be 121.0%. Total subscribers will increase from our projected 5.16 million in 2008 to 5.36 million in 2010.

- We forecast that the largest operator, Vodafone, will continue to lose its market share to the #2 player, O2, and the #3 player, Meteor. In 2010, the market shares (by subscribers) of the three operators in the country will be 42.4%, 33.4%, and 24.2% respectively for Vodafone, O2 and Meteor.

- We are forecasting average ARPUs in 2010 at US$ 59 up to $ 65 per month.

Key Topics Covered:

Charts 1-68 Results & Forecasts for: CY04-CY10

Chart 1: PREPAID AND POSTPAID SUBSCRIBERS

Chart 2: SUBSCRIBER GROWTH (YoY)

Chart 3: SUBSCRIBERS BY OPERATOR

Chart 4: SUBSCRIBER GROWTH BY OPERATOR (YoY)

Chart 5: NET SUBSCRIBER ADDS BY OPERATOR

Chart 6: NET SUBSCRIBER ADDS GROWTH BY OPERATOR

Chart 7: MONTHLY CHURN BY OPERATOR -

Chart 8: POST-PAID SUBSCRIBERS BY OPERATOR

Chart 9: POST-PAID SUBSCRIBER GROWTH BY OPERATOR (YoY)

Chart 10: PREPAID/WHOLESALE SUBSCRIBERS BY OPERATOR

Chart 11: PREPAID/WHOLESALE SUBSCRIBER GROWTH BY OPERATOR

Chart 12: POST-PAID % OF TOTAL SUBSCRIBERS BY OPERATOR

Chart 13: PREPAID/WHOLESALE % OF TOTAL SUBSCRIBERS BY OPERATOR

Chart 14: POST-PAID NET ADDS BY OPERATOR

Chart 15: POST-PAID ADDS GROWTH BY OPERATOR (YoY)

Chart 16: PREPAID/WHOLESALE NET ADDS BY OPERATOR

Chart 17: PREPAID/WHOLESALE ADDS GROWTH BY OPERATOR

Chart 18: GROSS ADDITIONS BY OPERATOR -

Chart 19: GROSS ADDITIONS GROWTH BY OPERATOR (YoY) -

Chart 20: MONTHLY ARPU BY OPERATOR --

Chart 21: MONTHLY ARPU GROWTH BY OPERATOR (YoY %) --

Chart 22: DATA % OF SERVICE REVENUES BY OPERATOR -

Chart 23: MONTHLY DATA ARPU BY OPERATOR -

Chart 24: DATA ARPU GROWTH BY OPERATOR (YoY) -

Chart 25: MONTHLY VOICE ARPU BY OPERATOR --

Chart 26: VOICE ARPU GROWTH BY OPERATOR (YoY)

Chart 27: VOICE REVENUE PER MINUTE BY OPERATOR

Chart 28: VOICE REVENUE PER MINUTE GROWTH BY OPERATOR (YoY)

Chart 29: MOU PER SUBSCRIBER BY OPERATOR (MINUTES/MONTH)

Chart 30: MOU/SUBSCRIBER GROWTH BY OPERATOR (YoY %)

Chart 31: AGGREGATE MOU BY OPERATOR

Chart 32: AGGREGATE MOU GROWTH BY OPERATOR (YoY %)

Chart 33: SHARE OF TOTAL SUBSCRIBERS BY OPERATOR

Chart 34: HHI INDEX BY SUBSCRIBER SHARE

Chart 35: SHARE OF NET ADDS BY OPERATOR

Chart 36: SHARE OF POST-PAID NET ADDS BY OPERATOR

Chart 37: SHARE OF PREPAID/WHOLESALE NET ADDS BY OPERATOR

Chart 38: SHARE OF GROSS ADDS BY OPERATOR -

Chart 39: SHARE OF SERVICE REVENUE BY OPERATOR

Chart 40: HHI INDEX BY SERVICE REVENUE SHARE

Chart 41: YoY CHANGE IN REVENUE SHARE BY OPERATOR

Chart 42: REPORTED REVENUE BY OPERATOR (REPORTING CURRENCY)

Chart 43: SERVICE REVENUE BY OPERATOR (REPORTING CURRENCY)

Chart 44: EBITDA BY OPERATOR (REPORTING CURRENCY)

Chart 45: CAPEX BY OPERATOR (REPORTING CURRENCY) -

Chart 46: SERVICE REVENUE GROWTH BY OPERATOR (YoY)

Chart 47: EBITDA GROWTH BY OPERATOR (YoY)

Chart 48: EBITDA/REPORTED REVENUE BY OPERATOR

Chart 49: EBITDA/SERVICE REVENUE BY OPERATOR

Chart 50: EBITDA/INCREMENTAL SERVICE REVENUE BY OPERATOR

Chart 51: CAPEX/REPORTED REVENUE BY OPERATOR -

Chart 52: CAPEX/SERVICE REVENUE BY OPERATOR -

Chart 53: (EBITDA-CAPEX)/REPORTED REVENUE BY OPERATOR -

Chart 54: EBITDA MARGIN EXPANSION/CONTRACTION BY OPERATOR

Chart 55: REPORTED REVENUE BY OPERATOR (USD)

Chart 56: ARPU BY OPERATOR (USD) --

Chart 57: DATA ARPU BY OPERATOR (USD) -

Chart 58: VOICE REV/MINUTE BY OPERATOR (USD)

Chart 59: SERVICE REVENUE BY OPERATOR (USD)

Chart 60: EBITDA BY OPERATOR (USD)

Chart 61: CAPEX BY OPERATOR (USD) -

Chart 62: REPORTED REVENUE BY OPERATOR (EUR)

Chart 63: ARPU BY OPERATOR (EUR) --

Chart 64: DATA ARPU BY OPERATOR (EUR) -

Chart 65: VOICE REVENUE/MINUTE BY OPERATOR (EUR)

Chart 66: SERVICE REVENUE BY OPERATOR (EUR)

Chart 67: EBITDA BY OPERATOR (EUR)

Chart 68: CAPEX BY OPERATOR (EUR) -

Charts 69-136 Quarterly Results for: Mar 05 - Mar 08

Chart 69: PREPAID AND POSTPAID SUBSCRIBERS

Chart 70: SUBSCRIBER GROWTH (YoY)

Chart 71: SUBSCRIBERS BY OPERATOR

Chart 72: SUBSCRIBER GROWTH BY OPERATOR (YoY)

Chart 73: NET SUBSCRIBER ADDS BY OPERATOR

Chart 74: NET SUBSCRIBER ADDS GROWTH BY OPERATOR

Chart 75: MONTHLY CHURN BY OPERATOR -

Chart 76: POST-PAID SUBSCRIBERS BY OPERATOR

Chart 77: POST-PAID SUBSCRIBER GROWTH BY OPERATOR (YoY)

Chart 78: PREPAID/WHOLESALE SUBSCRIBERS BY OPERATOR

Chart 79: PREPAID/WHOLESALE SUBSCRIBER GROWTH BY OPERATOR