Lou Beres & Associates Launches Campaign for New Client ReachMD

Business Wire, August 15, 2008

Work introduces unique XM radio station for doctors

CHICAGO -- ReachMD is the first and only radio station developed by medical professionals for medical professionals. Established to help time-constrained health care providers stay informed and educated on the latest research and treatment protocols, ReachMD delivers innovative radio programming 24/7 via XM Satellite Radio Channel 157 as well as online and on demand at ReachMD.com.

It is also the newest most convenient way for medical professionals to earn their continuing education requirements. Doctors can just listen, take an evaluation, and earn their credit.

Founded by well-known local OBGYN, Dr. David Preskill, ReachMD is dedicated to delivering the very best information and education to the medical world in the most convenient format possible. All ReachMD programming content is hosted by world-renowned physicians and presented in convenient 15-minute segments.

"We positioned ReachMD to stand out from regular radio," said Lou Beres Chief Creative Officer Andy Madorsky. "In a way, this is the station for docs that 'rocks' their world. A physician is both entertained and educated by cutting edge programs on air or online at ReachMD. The look and the tone is unlike anything in the usually sterile and conservative world of medicine."

Knowing how to communicate to the medical world has become second nature for Lou Beres & Associates, with their integrated marketing experience for the American Medical Association. Gary Epstein, ReachMD CEO, and former CMO of the American Medical Association, selected Lou Beres to handle ReachMD branding and marketing because of this experience. "The work Lou Beres did for us at the AMA was very revolutionary. I wanted to continue to work with them as I set off to launch a new brand that also needed very creative thinking and attention getting work," said Mr. Epstein.

The campaign employs print, radio and online and directs medical professionals to the new web site, also launched and still being developed by Lou Beres & Associates. All communications feature a vibrant look that says ReachMD is always on with the latest and greatest medical news. Many ads feature the exclusive physician hosts and emphasize the unique expert content.

To hear a sample of ReachMD programming, visit ReachMD.com. Use promo code: CHINEWS.

Now in its 25th successful year of operation, LB/A is a full service marketing communications agency, serving clients such as the American Medical Association, IDOT ("Click it or Ticket" and "You Drink & Drive. You Lose") the Ohio Art Toy Company (Makers of Etch A Sketch), Med-Systems' SinuCleanse, The University of Virginia Darden School of Business, ReachMD, Normandy Builders, among others.