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FORA.tv and the Australian Broadcasting Corporation Announce Content Partnership

Business Wire, August 18, 2008

Through the Groundbreaking International Partnership ABC and FORA.tv will Share Content Across Each Network's Broadcast and Online Platforms

SAN FRANCISCO -- FORA.tv, (www.FORA.tv) the brilliant ideas network for video discourse and debate, and the Australian Broadcast Corporation (www.abc.net.au), Australia's national public broadcaster, announced today a groundbreaking international licensing agreement and content sharing partnership. The announcement marks FORA.tv's first international partnership and will be realized by ABC FORA, an online destination that integrates FORA.tv's premier public forum content with the ABC's own collection of Australian talk events.

Through the partnership, ABC will utilize FORA.tv's interactive content delivery platform and a co-branded version of the proprietary FORA Video Player to reach a global audience hungry for entertaining, issue-oriented video. ABC FORA will feature an engaging array of Australian public forum content and provide original programming for broadcast on FORA.tv, activating a new distribution channel for Australia's only commercial free public television network.

"We're honored to build this partnership with ABC and showcase a remarkable collection of programming with our respective audiences," said Brian Gruber, founder and CEO of FORA.tv. "Sharing FORA.tv content with ABC is a natural progression, giving us an opportunity to truly engage the world's fourth-largest, English-speaking audience digitally and on-demand."

"The partnership with FORA.tv enables us to enhance the Australian content broadcast by ABC FORA with great events from around the world," said Peter McEvoy the executive producer of ABC FORA. "It is a good fit with ABC's role as Australia's pre-eminent destination for diverse and challenging opinion and analysis, and it's great to be able to share the very best Australian talks, discussions and debates with FORA.tv's vast online community."

ABC Australia joins an esteemed collection of FORA.tv content partners, including C-SPAN, The Aspen Institute, Georgetown University, The Brookings Institution, The New Republic, The Commonwealth Club and many more.

FORA.tv is based in San Francisco, California.

About FORA.tv

FORA.tv (www.fora.tv) is the brilliant ideas network for video discourse and debate. FORA.tv delivers content via its proprietary FORA Player, mobile phones, iPods, cable video-on-demand and other distribution platforms such as Akimbo and Link TV. Content partners of FORA.tv including: C-SPAN; the Chautauqua Institution; the World Affairs Councils of Northern California, Dallas, Oregon, Philadelphia and Connecticut; The Brookings Institution; Hoover Institution; the Cato Institute; New America Foundation; The Heritage Foundation; The Aspen Institute; The Commonwealth Club; The New School; The Long Now Foundation; the Museum of the African Diaspora; Asia Society; Hong Kong's Civic Exchange; University of London; Chatham House in London; Cambridge University; the Transatlantic Institute in Brussels; The Royal Institute for International Relations - EGMONT; and many of the America's top independent booksellers. Founded in 2006 by CEO, Brian Gruber, FORA.tv has been initially funded by a group of private investors, including leading media pioneer and venture capitalist, William R. Hearst III and Adobe.

FORA.tv is headquartered in San Francisco, California.

About Australian Broadcasting Corporation (ABC):

The ABC is Australia's only independent, national, commercial-free broadcaster which operates two television channels, four national radio networks, 60 local radio stations around Australia, three Internet music based services, the ABC Online website, as well as an international radio service Radio Australia, and an international television and online service Australia Network. The ABC also runs 41 shops and 90 ABC Centres throughout Australia. Under its charter, the broadcaster caters for the diverse interests and tastes of all Australians. Innovative programming has always been the hallmark of the ABC and it has an enviable reputation for outstanding, cutting-edge broadcasting. Everything you need to know about the ABC can be accessed through the ABC's website (www.abc.net.au).

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COPYRIGHT 2008 Gale, Cengage Learning
 

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