WebTrends Appoints New CEO

Business Wire, August 18, 2008

Company Veteran to Take the Helm

PORTLAND, Ore. -- The Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company's new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company's Board of Directors.

In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales. He also has been one of the key executives leading the company's long-term strategic planning, and has over 20 years of global business experience.

Commenting on the management change, board member Neil Garfinkel of Francisco Partners said: "Alex has a proven track record and has demonstrated clear leadership at the company over the years, helping to form our strategic vision and drive customer success. He's the right person to lead WebTrends business forward."

Yoder joined WebTrends in 2000 and has served in various management capacities in the sales organization. From 2007-2008, Yoder was the vice president of sales at Touch Clarity, a behavioral targeting company, before leaving to rejoin WebTrends as vice president of sales.

"I've spent seven of the last eight years focused on expanding the WebTrends brand and delivering business value to our customers," said Yoder. "I'm excited to partner with other WebTrends leaders such as Nick Sharp, vice president and general manager WebTrends EMEA, to achieve our next phase of growth and become the clear worldwide leader in marketing optimization solutions. We will achieve this with an unwavering commitment to product innovation, by delivering valuable and compelling solutions to our customers and by building strong relationships with our partners."

WebTrends recently announced its highest revenue quarter in the company's history, and tomorrow will unveil its new search engine marketing optimization solution--WebTrends Ad Director[TM].

About WebTrends Inc.

WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences. For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.