Gen Y Propels Need for Online Service Technologies & Talent

Business Wire, August 19, 2008

Tamara Erickson, Award Winning Author, Examines Issues in August 26 Webinar

BELLEVUE, Wash. -- Talisma[R] Corporation (www.talisma.com), an nGenera company and the leading Customer Interaction Management (CIM) software solution provider, today announced they will present a webinar on August 26, at 11:00am PDT entitled Online Service for Gen Y: Technology and Talent Requirements. This live web event presents data showing how Generation Y will propel the need for businesses to offer multiple online service options and retain service delivery talent.

According to Forrester Research, "US Online Banking: Five-Year Forecast," March, 2007, sixty-five percent of online youth own a checking account. From 2006 to 2011, the number of Gen Y (those born between the years 1976 - 1990) online bankers will increase by an astounding 136 percent. The younger generations will propel the need to offer online service technologies. The need to evaluate and adopt these technologies now cannot be overlooked any longer.

This webinar will be presented by Tamara J. Erickson, a respected, McKinsey Award-winning author as well as popular and engaging storyteller. Her compelling views of the future are based on extensive research on changing demographics and employee values and, most recently, on how successful organizations work. Well-grounded and academically rigorous, Tamara's work discerns and describes interesting trends in our future and provides actionable counsel to help both organizations and individuals prepare today. She is a member of nGenera Inc.

During this webinar, Tamara will discuss:

* GenY traits and values

* GenY customer service preferences

* Hiring and retaining GenY talent for service delivery

Online Service for Gen Y: Technology and Talent Requirement is a complimentary webinar. Online registration is available at www.talisma.com/genY.

About Talisma

Talisma Corporation, an nGenera Company, is the leading provider of customer interaction management (CIM) solutions for delivering an exceptional experience throughout the customer life cycle. Talisma's CIM solutions are the foundation for the nGen Customer offering, which provides companies the means to accelerate and sustain growth by understanding and creating differentiated experiences for and with customers, partners and employees. The nGen Customer organization is based in Bellevue, WA and has offices throughout North America, Europe and Asia. Customers include AOL, Canon, Citibank, Comcast, Dell, Ford, University of Notre Dame, Microsoft, Pitney Bowes, Siemens, Sony, and Sprint. For more information, visit www.talisma.com.