Fuelcast Expands Largest National At-the-Pump Network to Miami and Philadelphia

Business Wire, August 20, 2008

SANTA MONICA, Calif. -- Fuelcast, the largest at-the-pump digital network, announced today its expansion to Miami and Philadelphia. Fuelcast offers at-the-pump entertainment with exclusive NBC content such as behind-the-scenes and shorts from Access Hollywood, The Tonight Show with Jay Leno, The Celebrity Apprentice, Heroes, The Office and The Ellen Degeneres Show, as well as weather from local market meteorologists and more.

In addition to having the largest North American presence, Fuelcast also offers the industry's only precise measurability, providing advertisers with detailed viewer numbers. The company has a patented pump activation technology that begins the content loop when the consumer lifts the pump handle, resulting in a one-to-one consumer experience.

"Fuelcast provides a win-win for consumers and advertisers. We make the fueling experience entertaining by giving consumers the content they know and love, and giving advertisers the measurability they cannot get anywhere else in the industry," said John McLean, CEO, Fuelcast. "Our tremendous growth is a direct result of delivering on both of these promises, and we are excited to continue our aggressive expansion."

About Fuelcast

Fuelcast is the largest at-the-pump network in North America. Fuelcast has nearly 6,000 media screens at almost 600 gas stations in markets including Chicago, Los Angeles, Minneapolis, San Francisco, San Diego, Washington D.C. and Toronto. The company features NBC content on its brilliant daylight viewable LCD screens with full-stereo sound. Fuelcast is the only corporately approved pump-top solution for Shell and ConocoPhillips. Fuelcast is privately held and headquartered in Santa Monica, Calif. For more information, visit www.fuelcast.com.