Advanstar Extends MAGIC International Contract with GES®

Business Wire, August 25, 2008

The Five-Year Contract Includes 10 MAGIC International Shows

LAS VEGAS -- Advanstar Communications, Inc., a leading worldwide media company, has signed a five-year extension with GES Exposition Services to produce MAGIC International in Las Vegas. MAGIC International, which includes MAGIC, MAGIC kids, WWDMAGIC, and Sourcing at MAGIC, is the preeminent exhibition event in the international fashion industry, hosting global buyers and sellers of men's, women's and children's apparel, footwear, accessories and sourcing resources. Each of the biannual shows is ranked in the top 10 annual North American exhibitions according to Tradeshow Week.

"GES is very proud to continue our partnership with Advanstar," said Kevin Rabbitt, president and chief executive officer of GES. "For more than 15 years GES has produced MAGIC International, and our dedicated account team is passionate about continuing to provide great service. The GES team knows MAGIC's exhibitors. We are able to anticipate and plan for their needs, resulting in an easier exhibiting experience at the show."

MAGIC International, one of the largest exhibition events for the fashion industry, represents 4,000 companies, 5,000 brands, 20,000 product lines and attracts 120,000 attendees from 80 countries around the globe.

"MAGIC International is pleased to extend our relationship with GES through 2013," said Tony Calanca, Advanstar's executive vice president of exhibitions. "The size and scope of MAGIC International requires a level of commitment to operations and customer service excellence that only GES offers, and we value our partnership with the talented GES team," said Calanca.

Summer MAGIC is being held August 25 through 27 at the Las Vegas Hilton and Las Vegas Convention Center.

About GES

Las Vegas-based GES Exposition Services, a subsidiary of Viad Corp (NYSE: VVI), services every major exhibition and event market across the United States, Canada, United Kingdom and in Abu Dhabi through the GES Worldwide Network. GES provides a wide range of services, including exhibition planning and design, turnkey and custom exhibit rentals, material handling, staging, overhead sign rigging, temporary electrical equipment, signs and graphics manufacturing, installation and dismantling labor, carpet and furnishings, and transportation services. GES produces many well-known shows, including the International Consumer Electronics Show, Spring Fair Birmingham, International Council of Shopping Centers, National Restaurant Association, MAGIC, and CONEXPO-CON/AGG and IFPE. For more information, visit www.ges.com.

About Advanstar Communications

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 91 events, 67 publications and directories, 150 electronic publications and Web sites, as well as educational and direct marketing products and services. Market-leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

About MAGIC International

Every August and February, the fashion industry converges on Las Vegas for the most influential event in the business - the MAGIC Marketplace. The next event takes place August 25-27, 2008 in the Las Vegas Convention Center and Hilton (Sourcing at MAGIC runs August 24-27, 2008). For more information, log onto www.MAGIConline.com.

MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids and Sourcing at MAGIC as well as sister shows PROJECT and POOL.