2008 Ad

Business Wire, August 26, 2008

PARIS -- Cyma Zarghami, President of Nickelodeon/MTVN Kids and Family Group, will present the MIPCOM Junior 2008 Keynote on Sunday 12 October. The 16th edition of MIPCOM Junior, the specialist international screening marketplace and conference for children's programming and merchandising, will be held on the 11-12 October at the Carlton Hotel, Cannes.

During her Keynote Address, Ms. Zarghami will share her vision of how the localization of global hit creative properties can result in a stronger worldwide brand presence.

Under Ms. Zarghami's leadership, Nickelodeon has been the number-one-rated cable network in the United States for 14 straight years and has been the pre-eminent producer of original content for kids across all entertainment platforms, from animated mega hits SpongeBob SquarePants and Dora the Explorer to live action tween hits iCarly and Zoey 101 and major events such as the Kids' Choice Awards. She oversees all business operations for its divisions, including: Nickelodeon and Nick at Nite; Noggin; The N; Nicktoons Network; Nick Movies; Nickelodeon's consumer products, magazine and recreation businesses; and Nickelodeon's growing portfolio of digital properties including all of the Nickelodeon branded websites, Neopets, Shockwave, AddictingGames, ParentsConnect, and Quizilla. She has expanded the brand through the launch of hotels, theme parks and a new multi-year partnership with Sony Music Label Group.

MIPCOM Junior's two day conference programme will also feature major industry figures such as: Cindy Rose, MD for Europe, Middle East & Africa, Walt Disney Internet Group; Paul Robinson, Managing Director Worldwide, KidsCo Ltd.; Rob Sorcher, Chief Content Officer, Cartoon Network; Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment, Inc.; Mostapha Mellouk, Deputy Managing Director, Al Jazeera Children's; David Ripert, Senior Manager Content & Partnerships, Dailymotion; Neil Ross Russell, Managing Director of Children's, BBC Worldwide; Anthony Lilley, Managing Director, Magic Lantern Productions; Nicole Keeb, Head International Coproductions & Acquisitions, Children & Youth, ZDF and Matthias Mickshe, CEO of Stardoll.

In conjunction with "Focus on Spain," the special country focus taking place at MIPCOM, the Catalan channel TV3 will be hosting a conference under the heading "Animation From Spain: Sharing Expertise."

Other key events include the 5th edition of the "MIPCOM Junior Licensing Challenge" in which a selection of the newest TV properties will be showcased. A jury of savvy industry experts will evaluate their licensing and merchandising potential.

New this year, a Matchmaking Breakfast will create a networking forum for programming investors and licensing.

For the latest information on MIPCOM Junior 2008 please go to www.mipcomjunior.com.

To download a photo of Cyma Zarghami, as well as logos from Reed MIDEM's markets, click here (https://owa.viacom.com/exchweb/bin/redir.asp?URL=http://www.reedmidem .com/v3/Press/DownloadZone/en) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists).

Note to Editors:

ABOUT REED MIDEM:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV featuring MILIA, MIPDOC, MIPCOM, and MIPCOM JUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 39 fully staffed offices.

For further information about Reed MIDEM visit www.reedmidem.com.