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The Charmer Sunbelt Group Brings Nationwide Responsible Drinking Initiative to Maryland

Business Wire, August 27, 2008

Maryland program includes partnership with the University of Maryland and the voice of Tom McMillen

LINTHICUM, Md. -- The Charmer Sunbelt Group, one of the nation's leading distributors of wine and spirits, is joining with the University of Maryland and the Terrapin Sports Radio Network to air a series of public service announcements reminding listeners to adhere to beverage alcohol laws and reinforcing that 21 is the legal drinking age.

The PSAs will feature the voice of Maryland Alum and three-time All American C. Thomas McMillen and will air during radio broadcasts on the Terrapin Sports Radio Network this fall, beginning on Wednesday, August 27.

The initiative is part of a broader campaign, TURF - Tailgaters Urging Responsibility and Fun - a public service program to encourage responsible consumption of alcoholic beverages and curbing unsportsmanlike conduct among fans during sporting events. TURF was created by The Charmer Sunbelt Group in cooperation with the Wine & Spirits Wholesalers of America (WSWA). The program seeks to partner with community leaders, school administrators, legislators, regulators, retailers, government officials, law enforcement and parents to support zero tolerance for underage drinking and drunk driving and responsible consumption of all alcoholic beverages. The University of Maryland is the first school to join the program, a move which program coordinators hope will set an example for universities and colleges to follow.

About The Charmer Sunbelt Group:

The Charmer Sunbelt Group (CSG) is one of the nation's leading distributors of spirits, fine wines, beers and bottled water. CSG is a group of affiliated companies operating in Alabama, Arizona, Colorado, Connecticut, Delaware, Florida, Maryland, Massachusetts, Mississippi, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Virginia and The District of Columbia, markets which collectively account for more than 40 percent of total US spirit and wine consumption. Together, these companies employ more than 7,000 associates. For more information about CSG, please visit www.charmer-sunbelt.com.

About Tom McMillen:

McMillen attended the University of Maryland after an illustrious high school basketball career where he was featured on the cover of Sports Illustrated. At Maryland, McMillen was a three-time All-American in basketball, an academic All-American, and a member of the 1972 Olympic Team. He went on to become the first and only University of Maryland student to be awarded a Rhodes Scholarship and later went on to play basketball for the NBA. From 1987 through 1993, he served three consecutive terms in the United States House of Representatives from the 4th Congressional District of Maryland. Today, McMillen is Chief Executive Officer and Chairman of the Board, Homeland Security Capital Corporation. McMillen serves as a member of the University of Maryland System Board of Regents (BOR), a member of the Board of Visitors of the University of Maryland College Park School of Public Affairs, the newly-formed BOR Workgroup on Campus Safety and Security, and as a member of the Executive Board of the University of Maryland College Park Center for American Politics and Citizenship.

About Terrapin Sports Marketing:

Terrapin Sports Marketing is the exclusive marketing partner and multimedia rights holder of University of Maryland Athletics. TSM manages all corporate sponsorship opportunities surrounding the Terrapins, including marketing rights, on-premise signage at athletic facilities, Comcast Center luxury suites, game sponsorships, radio, print and internet. TSM is a division of CBS Collegiate Sports Properties, whose other collegiate sports properties include the University of Virginia, Arizona State University, Northwestern University, United States Air Force Academy, Louisiana State University, and University of Utah.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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