Business Services Industry
SourceMedia Joins ePostDirect Co-Registration Network
Business Wire, August 4, 2008
PEARL RIVER, N.Y. -- Edith Roman Associates, (an infoGROUP company) (NASDAQ: IUSA), today announced that SourceMedia has joined the ePostDirect Co-registration Network, offering marketers the opportunity to gain qualified leads from 28 of SourceMedia's sites. SourceMedia provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its roster of business trade publications, seminars and conferences. Its flagship publications include American Banker, National Mortgage News, The Bond Buyer, and Accounting Today.
"We are pleased to expand our relationship with ePostDirect to offer co-registration. Co-registration is another great example of how we are leveraging the broad reach of our audience to provide our clients with new solutions," said Michael O'Connor, Group Director, Audience Development and List Sales, SourceMedia.
The ePostDirect Co-registration Network is an innovative online product that delivers qualified BtoB leads from some of the country's most valued publishing resources. Subscribers to premier BtoB publications are presented the marketer's offer at the same time that they are filling out their individual qualification form. When a subscriber opts-in to learn more about the offer, their contact information is sent to the marketer in real-time.
"SourceMedia's premiere publications are the pulse of information that touches business executives daily. We have been representing SourceMedia's email lists for many years and their participation in ePostDirect's Co-registration Network allows advertisers even more ways to reach SourceMedia's audience online," said Christina Bashark, VP Business Development - ePostDirect.
For more information please contact Christina Bashark at 772-678-9528 or christina.bashark@epostdirect.com.
About ePostDirect
ePostDirect is the leading provider of fast and cost-effective online customer acquisition and email communication services. These services include: Response Generated Lists, Co-Registration, Email Deployment, Web Form System, HTML Creative, Data Processing, Data Enhancements, Email Append Service, and Custom Programming. Address: One Blue Hill Plaza, 16th floor, PO Box 1556, Pearl River, NY 10965, 800-409-4443 FAX: 845-620-9035. For more information please visit www.epostdirect.com.
About infoGROUP
infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
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