The Hollywood Reporter Announces Marketing Relationship with Yahoo! Entertainment

Business Wire, August 5, 2008

Leading Entertainment Publishers Team Up to Present the 1(st) 'Purple Filmstrip Award' to Warner Bros. for "The Dark Knight"

LOS ANGELES -- The Hollywood Reporter today announced they have formed a strategic marketing relationship with Yahoo! Entertainment that provides cross-promotional opportunities for their movie and box office content. Under the agreement, Yahoo! Movies (movies.yahoo.com) will feature THR content on its site, and THR will promote Yahoo! Movies trailer content and data in its digital and print editions, and on its website, THR.com. The two brands will also present Yahoo's! new "Purple Filmstrip Award" program, a monthly honor given to the film studio with the most successful movie title on Yahoo! Movies as measured by a combination of the most trailer streams and best user reviews. Yahoo!, in association with The Hollywood Reporter, today presented the first Purple Filmstrip Award to Warner Bros. for "The Dark Knight."

"We are thrilled be working with Yahoo! Movies to further move The Hollywood Reporter brand into the digital space and extend our content to new readers," said Eric Mika, Publisher of The Hollywood Reporter. "With Yahoo's! consumer reach and our leadership position in covering the business of entertainment on a global scale, this deal solidifies our symbiotic relationship and allows us to take advantage of an evolving model where media outlets can broaden and deepen their engagement with audiences."

"Yahoo! Movies' users are increasingly interested in the business of Hollywood," said Sibyl Goldman, GM of Yahoo! Entertainment. "This partnership allows us to provide passionate users with up to the minute content, news and insight into the movie industry from the most credible source on the topic."

Each week, Yahoo! Movies will link to www.thr.com, highlighting THR's top story, Box Office Tally headline or other featured content. Yahoo! Movies content will appear throughout The Reporter including THR.com and THR's Daily eMail edition. The week's top 5 movies trailers on Yahoo! Movies will be featured in THR's Charts section and Box Office Talley and, each month, THR will promote and announce the winner of the Purple Filmstrip Award.

About The Hollywood Reporter

Now in its 78th year, The Hollywood Reporter covers the business of the global entertainment industry via a network of media outlets. They include the print daily and weekly editions, the web site, various electronic-media offerings, and high-profile events such as the annual Key Art Awards and Women in Entertainment. The Reporter's team of reporters and news editors number more than 60, with representatives in most of the world's major cities. The first Hollywood-based daily trade newspaper covering the entertainment industry began publishing September 3, 1930. Its founder was William R. Wilkerson, who remained publisher and Editor-in-Chief of the paper for more than 30 years.

The Hollywood Reporter is published by Nielsen Business Media, part of The Nielsen Company, a global information and media company.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.