New Green Glue Noiseproofing the Perfect Complement to Holiday Home Entertainment Purchases

Business Wire, Dec 18, 2008

Advanced Noiseproofing Solution Enhances High Decibel Home Theater and Entertainment Systems

FARGO, N.D. -- Despite a general downshift in consumer spending, the holiday season remains one of the best times to get steep discounts on home entertainment and home theater purchases. And among the hottest items this holiday season are high definition flat-panel TVs, HD-DVD players, game consoles and home audio equipment. And the perfect complement for any home theater enthusiast - or anyone who appreciates great sound without waking up the neighbors - is upgraded noiseproofing from Green Glue Company, manufacturer of the market's fastest growing noiseproofing technology.

The company's primary product, its namesake, Green Glue, is an eco-friendly viscoelastic compound used between layers of drywall to ensure best-in-class soundproofing at the lowest cost among competing products.

According to the company's co-founder, Brian Ravnaas, Technical Innovation Manager, soundproofing an entertainment room can be achieved by either tearing out the existing drywall during a renovation, or, more practically with Green Glue's solution, by adding to the existing wall, ceiling or floor surfaces.

Typically drywall will register a STC level (or Sound Transmission Class, the industry benchmark to measure the degree to which a wall can stop sound transmission) of 33-36. Just by adding Green Glue with another layer of drywall to an existing wall will decrease the sound transmission by up to 90 percent; using Green Glue on both the floors and ceiling will dissipate sound energy even further.

Says Ravnaas, "The higher the STC level, the lower the amount of sound transmission and the quieter the room. Not only will one application of Green Glue on an existing wall lead to an STC of 45 or higher, it also is the most effective noiseproofing solution on the market at dissipating low frequency bass sounds, most commonly emitted from loud music and other noise pollutants."

Green Glue is the most cost effective noiseproofing option on the market and is fast and easy to install. The company estimates that soundproofing an average 20 by 20 foot entertainment room with Green Glue would cost roughly $350 in addition to the cost of drywall.

To learn more about how you can noiseproof your new entertainment zone, visit www.greengluecompany.com.

About Green Glue

Founded in 2003, Green Glue Company is an R&D and manufacturing firm specializing in viscoelastic materials and is a leading producer of sound isolation products used in residential and commercial noiseproofing. Green Glue, the company's first product, is now the best selling product of its kind worldwide. Green Glue is marketed and sold for new construction and remodeling of residential, home theater, recording studio, hospitality, and multi-family construction. The Green Glue Company is wholly owned by Saint-Gobain, a leading international producer of construction products, high-performance materials such as abrasives, high-performance plastics, industrial ceramics and reinforcements, flat glass and, packaging (glass bottles). The company is also a leading distributor of building materials.