MoxieChat by UpSellit: Accelerating Online Sales For Automotive Dealers

Business Wire, Dec 22, 2008

CAMARILLO, Calif. -- Automotive dealerships are being particularly hard-hit by the recession: in November, sales in the U.S. dropped 37 percent, the lowest rate in 26 years. Difficult times have led dealers to seek innovative strategies to generate leads and increase sales while simultaneously keeping overhead low. Finding their answer with UpSellit's MoxieChat, a virtual chat technology solution that enables small business websites to conduct intelligent, low-cost communications with online customers, dealerships equip their websites with a virtual sales person, greeting customers and creating leads to improve the customer online experience and increase sales.

For auto dealerships, MoxieChat transforms websites from a tool for contact details and basic inventory information into an effective channel for lead generation and sales. MoxieChat goes beyond traditional marketing by engaging directly with customers while they are on the dealer's website to provide intelligent, interactive conversation. To date, MoxieChat has initiated more than 100,000 virtual chats with individuals online, including potential car buyers.

"With sales slumping and people hesitant to make a pricey purchase, automobile dealers can't afford to miss a single lead or deal," said Glenn Russell, president and co-founder of UpSellit. "Similar to the best salesman on the showroom floor, MoxieChat turns browsers into buyers. Individuals don't generally expect to be engaged while they're researching what car to purchase. There's a real opportunity here. The virtual agent acts on their interest; reaching out with additional information or following up with needed information to close the sale."

MoxieChat: Revving Up Sales for Southern California BMW Dealer

As new car sales slowed, Steve Thomas, owner of Steve Thomas BMW (http://www.stevethomasbmw.com/), looked for a Web-based solution to engage online prospects and develop leads for his sales team. MoxieChat gives Thomas an automatic connection to potential buyers; the virtual chat agent proactively engages with visitors as they browse or exit his site, offers them additional information and records their contact details for follow-up if desired. Since integrating MoxieChat in their site Steve Thomas BMW has experienced significant results -- attributing the sale of 4-7 cars per month and 40-50 leads per month to its virtual agent.

"The Internet is a tool traditionally used in the car-buying process for research," said Steve Thomas, owner of Steve Thomas BMW. "We've found a new and unique opportunity with MoxieChat: we can convert research into quality leads, and quality leads into sales. The virtual chat agent has proved its success in giving our customers that little extra push they need to make the purchase and shorten the decision-making process."

MoxieChat provides any small office home office (SOHO) or small business -- from automotive dealers to realtors to catering companies -- a cost-effective and powerful tool to create an easy connection with online audiences. MoxieChat leverages UpSellit's proven chat technology, which uniquely combines natural language parsing and approved company messaging. The virtual chat agent can be set up in as little as ten minutes and is easily customized to fit a business's unique needs.

Businesses choose from a variety of subscription-based models depending on their site traffic, sales volume and customer engagement needs. MoxieChat offers additional flexibility and personalization of services with the following add-on functionality: reporting tools; tools to manage multiple campaigns on different landing pages; multiple chat agents; and, a range in the number of monthly chats available. For more information, please contact (805) 625-5806 or visit: http://www.moxiechat.com.

About UpSellit (http://www.upsellit.com/)

Because chat sells: UpSellit is a performance-based ecommerce and emarketing solution utilizing proprietary virtual-chat technology to engage proactively and personally with customers at predetermined points of action, resulting in increased sales, additional promotional opportunities and greater customer satisfaction. Using natural language parsing and approved company messaging, UpSellit's virtual chat agents take on the personality of a company's top employee with the ability to easily modify messaging and outreach. Headquartered in Camarillo, CA, UpSellit was founded in 2005 as a division of USI Technologies. For more information, visit www.upsellit.com.