Simplexity to Offer Exclusive Wine-Colored LG Vu CU920 Phone

Business Wire, Dec 9, 2008

RESTON, Va. -- Today, Simplexity, America's leading online seller of wireless services and products, announced that it will be the exclusive national retailer to carry the popular touch screen LG Vu CU920 in an exciting new color: WINE. This red-colored LG Vu is available exclusively at Simplexity with a two-year contract for new or existing AT&T subscribers and is only offered on Simplexity's affiliate websites and its branded site, www.Wirefly.com.

"Because of its sleek design, huge touch screen, and many features, the black version of the LG Vu CU920 has dominated our best seller list since its arrival. We are excited to now be the only place to offer the Vu in an exclusive new color - wine - to our customers and affiliates just in time for the holidays," said Andy Zeinfeld, Simplexity's CEO.

Modern and stylish, the Wine LG Vu CU920 has the same cutting-edge features as the existing Black LG Vu, including:

* Large Touch-Screen

* Live TV and Video-Share capability

* Full HTML Web Experience

* 2.0 Megapixel Camera/Camcorder

* Full Email and Messaging Experience With Virtual QWERTY Keyboard

* Bluetooth 2.0 Wireless Technology

* Incredibly Thin Form - Slimmer Than The Competitors

"We selected this specific color because its subtle red hue is appealing to both men and women," said Sean Mallon, VP of Product Marketing. "The refined wine color is modern and stylish without being flashy and loud."

Mallon continued, "It is perfect for the consumer with discerning tastes, who wants a fashion-forward device without sacrificing form and function. With the limited availability and unique color, the wine LG Vu is distinctive; yet it is still a sleek cutting-edge phone with the most current state-of-the-art features that rivals the other high-end devices available on the market today."

About Simplexity

Simplexity is the leading online retailer of cell phones and wireless plans. Simplexity's technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly (www.wirefly.com), the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at www.simplexity.com.