Cyberswim Selects ATG to Re-Launch its e-Commerce Web Site

Business Wire, Dec 9, 2008

Cyberswim.com to undergo revamp to handle larger volume; new site will offer customers a more personalized experience

CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce solutions provider, today announced that Cyberswim, an independent online merchant specializing in Miraclesuit swimwear, has selected ATG's Commerce Suite to power its e-commerce Web site. The ATG Commerce Suite will give Cyberswim merchants full control of the online storefront, granting its line of business and marketing teams the ability to customize specific features and creatively market the site to its expanding, loyal customer base.

Cyberswim has grown steadily for nearly a decade, starting out as a small, independent online merchant specializing in Miraclesuit swimwear that delivers three times the body shaping and holding power of ordinary swimsuits. Today the company is the largest direct supplier of Miraclesuits on the web, selling strictly by catalog and online. With a rapidly expanding pool of customers, it became clear that Cyberswim needed an e-commerce platform to help propel its Web store to new heights. After evaluating several e-commerce product suites, ATG emerged as the ideal solution as it offers the most comprehensive, flexible, scalable, and integrated platform that directly addressed specific business needs.

"We rely heavily on our online presence as a key driver to our success," said Lisa Stephen, president, Cyberswim. "Our current e-commerce platform is not flexible enough and simply doesn't allow us to customize the site as quickly as we need in order to compete in today's retail environment. Cyberswim is very excited to work with ATG, because we know we will be able to increase Web sales dramatically by serving our loyal customers in a more dynamic and personalized way."

Upon implementing ATG's Commerce Suite, Cyberswim will immediately be able to choreograph personal customer interactions that effectively and efficiently provide customers with relevant offers to keep them coming back for more. Business and technical strategy firm Desato will work closely with ATG and Cyberswim to create the new site, which also features integration with technology from Bazaarvoice, another valued ATG partner.

"Cyberswim truly understands that in order to strengthen relationships with customers, they must connect with them in a personal way through their Web site," said Bill Zujewski, ATG's vice president of product marketing. "We're glad to be working with yet another impressive brand that is committed to its customers and we are eager to celebrate another successful re-launch."

The ATG Commerce Suite is a comprehensive, flexible, highly scalable e-commerce platform that drives every phase of a personalized online shopping experience. By making shopping and buying experiences more personal and fulfilling for visitors, commerce sites deployed on the ATG platform yield higher conversion rates and order sizes.

About Cyberswim

Cyberswim started in 1999 as a small, independent online merchant specializing in Miraclesuit swimwear. As one of the most highly recognized swimwear labels, Miraclesuit offers a perfect solution to women's swimsuit dilemmas. By providing maximum all-over control knit right into the fabric itself, and fashionable designs that draw attention to the right places women "look 10 pounds lighter in 10 seconds" Since our inception we have grown to be the largest direct supplier of Miraclesuits on the web, doing all our business by catalog and the Internet. Cyberswim carries an extensive selection of these suits in hard to find sizes, specifically D, DD-cup and Women's.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform by industry analysts for powering highly personalized, efficient and effective e-commerce sites. The company's platform-neutral e-commerce optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and eStara Connections. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

[c] 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sec.gov&esheet=5833167&lan=en_US&anchor=www.sec.gov&index=2 . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.