Spider-Man Swings into Pottery Barn Kids

Business Wire, Feb 11, 2008

Marvel Entertainment Partners with Pottery Barn Kids to Launch Exclusive Collection of Children's Bedding and Accessories Featuring the World's Most Renowned Webslinger

NEW YORK -- Marvel Entertainment, Inc., a global character-based entertainment licensing company, has partnered with Pottery Barn Kids, premier retailer for children's home furnishings and accessories, to launch an exclusive collection of Spider-Man merchandise. The partnership with Pottery Barn Kids enables Marvel to extend the reach of its popular Super Hero franchise to new audiences. The initial line of products featuring the legendary wall crawler was recently launched at all Pottery Barn Kids stores in the U.S. and Canada, and is also available through the catalog and online at www.potterybarnkids.com.

Designed exclusively for Pottery Barn Kids, the Spider-Man products feature vintage character art and graphics that capture the charm and artistry of the original Marvel Comics. The line includes bedding, lighting, play furniture, room decor and accessories.

"We are excited to work with Pottery Barn Kids to bring the Marvel brand to their broad consumer base with striking new interpretations of Spider-Man," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment. "This partnership really enables Marvel to showcase our ability to collaborate with retailers like Pottery Barn Kids to create and design innovative, high-quality product lines tailored to their specific audience and underpins our overall strategy to help elevate the stature of our brands."

"Spider-Man, a favorite among children and adults alike, pairs well with the classic and timeless approach Pottery Barn Kids furnishings and accessories offer," said Jill Larue, Senior Vice President, GMM Catalog for Pottery Barn Kids. "We are excited to offer our consumers an innovative, high-quality and classic collection featuring the popular Super Hero."

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information visit www.marvel.com.

About Pottery Barn Kids

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in January 1999 and quickly became a premier retailer for children's home furnishings, accessories and infant apparel. Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces including the nursery, bedroom and playroom. Pottery Barn Kids operates 94 retail stores in the U.S. and Canada in addition to a catalog and ecommerce site www.potterybarnkids.com. In addition to merchandise, potterybarnkids.com features a Baby & Gift Registry and StyleHouse, a special section highlighting ideas and inspirations for kids' spaces. Pottery Barn Kids is headquartered in San Francisco, Calif.

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a nationwide specialty retailer of high quality products for the home. These products, representing six distinct merchandise strategies - Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home - are marketed through 597 stores, seven mail order catalogs and six e-commerce websites.

[TM] & (c): 2008 Marvel Entertainment, Inc. and subsidiaries, all rights reserved. Super Hero(es) is a co-owned registered trademark.