The NPD Group Introduces Subscription Tracking for Software, Video Games and PC Games

Business Wire, Feb 11, 2008

New Reports Offer Perspectives on Size and Scope of Paid Online Subscription Markets

PORT WASHINGTON, N.Y. -- Leading consumer and retail information provider, The NPD Group, today announced the release of Subscriptions Reports, quarterly reports addressing the competitive and growing market for online subscription-based products in the PC Software, PC Games and Video Games industries.

Issued quarterly, these reports track the market for paid online subscriptions and renewals. They are valuable tools for any games or software company that includes subscription revenue as a part of its business model, and for companies considering entering these flourishing markets. They are based on consumer information reported by NPD's online panel of more than 3 million consumers who have agreed to complete online surveys.

NPD's PC Software Subscriptions Reports deliver insight into market size, title level detail and demographic profiles for consumer software subscription spending in the Security, Tax, Personal Finance and Online Storage markets.

Those interested in PC Software subscriptions now have the ability to verify the size of the online subscriptions market in key categories, evaluate and size opportunities for competing pricing models, benchmark competition, and much more.

"These new additions to NPD's portfolio of products provide manufacturers, retailers, licensors, publishers, developers, and financial services companies with the ability to track the size, growth and demographics of the U.S. market for subscription-based games and software," said Martin Zagorsek, vice president, The NPD Group.

NPD's Video Game & PC Game Subscriptions Report provides insight into market size and title shares for paid online subscriptions to video games and MMO/PC games, gaming Web sites, and video game console services. It delivers the best view available of this burgeoning market, with reliable consumer insight straight from thousands of gamers ages 13 and older who are members of NPD's online panel of 3 million consumers.

"These products are an important step towards NPD's ultimate goal of providing a truly complete view of the North American PC game and video game markets, including all of the different ways consumers pay for and play video games, PC games, and related products," said Zagorsek.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels.