The Chicago Sun-Times is the City's Most-Read Paper and Other True Stories

Business Wire, Feb 12, 2008

The Sun-Times News Group Kicks Off "Did You Know?" Advertising Campaign To Let The World Know Who's Really No. 1 In The Chicago Region

CHICAGO -- Sun-Times Media Group, Inc. (NYSE:SVN) and its operating division, the Sun-Times News Group, today announced it has launched a "Did You Know?" promotional campaign that targets advertisers in the Chicago area and beyond. Specifically, the Chicago Sun-Times, which has often been tagged the No. 2 newspaper in Chicago, is actually the No. 1 paper in the city of Chicago based on an average of 1.1 million readers weekly, according to Scarborough Research, an independent research firm.

On a regional scale, the Sun-Times News Group, which consists of eight daily and 63 weekly newspapers spanning the Chicago area, has an impressive reach: Monday through Friday the papers combined, on average, reach 52 percent more readers than its largest competitor. That's just the beginning of many messages to advertisers in the Chicago community.

"Advertisers need to know where they can reach the most people, and that's the Sun-Times News Group. These facts have been well-kept secrets in Chicago and the suburbs, but no more," said Cyrus Freidheim, Chief Executive Officer of Sun-Times Media Group and Publisher of the Chicago Sun-Times. "It was high time we stepped up and let the world know that we - not those other guys - are No. 1 in Chicago and beyond."

The Sun-Times News Group has bought radio, print and online advertising to get the message out to advertisers, so they better understand just how far their advertising dollars go with the Sun-Times News Group.

The Sun-Times News Group's newspapers include the Chicago Sun-Times; The Beacon News (Aurora), The Herald News (Joliet), Lake County News-Sun, The Courier News (Elgin), SouthtownStar, The Naperville Sun, and 51 Pioneer Press weekly titles.

About the Sun-Times News Group

The Sun-Times News Group is the operating subsidiary of Sun-Times Media Group, Inc. (NYSE:SVN), which is dedicated to being the premier source of local news and information for the greater Chicago area. Its media properties include the Chicago Sun-Times and Suntimes.com as well as newspapers and Web sites serving more than 200 communities across Chicago. Further information can be found at www.thesuntimesgroup.com.

Cautionary Statement on Forward-Looking Statements

Certain statements made in this release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain the words "believe," "anticipate," "expect," "estimate," "project," "will be," "will continue," "will likely result," "plan," or similar words or phrases. Forward-looking statements involve risks and uncertainties, which may cause actual results to differ materially from the forward-looking statements. The risks and uncertainties are detailed from time to time in reports filed by Sun-Times Media Group with the Securities and Exchange Commission, including in its Forms 10-K and 10-Q. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such risk factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results.