Air2Web Executive Provides Insight on Mobile Marketing at DMA Email Evolution Conference

Business Wire, Feb 13, 2008

ATLANTA & SAN DIEGO -- Air2Web, the leading provider of mobile marketing, today announced that Mark Emery, director of agency relations for Air2Web, will present on a panel regarding using mobile marketing for revenue generation, brand awareness and extending customer relationships to attendees of the 2008 Direct Marketing Association (DMA) Email Evolution Conference.

Mobile Marketing - Engage Consumers, Drive Response, Deepen Revenue

At the DMA conference, taking place in San Diego on February 12-14, Emery will provide industry knowledge during the panel titled Mobile Marketing - Engage Consumers, Drive Response, Deepen Revenue on February 13 at 2:30 p.m. He will be joined on the panel by Josh Perlstein, president of Response Media, and Joel Book, Director of eMarketing Strategy for ExactTarget, Inc.

The panel is particularly relevant as marketing campaigns expand to embrace the mobile platform as a key marketing tool. Jupiter Research states that more than 25% of Fortune 100 consumer product companies have conducted mobile campaigns and that number is steadily increasing. A recent eMarketer report on Mobile Message Marketing also highlights the trend toward media integration being driven by marketers' adoption of the mobile platform. The panel will highlight how mobile can be integrated into overarching marketing campaigns, including those related to Web and email, and will feature real-life customer examples. Additionally, attendees will be able to participate in a live demonstration of an SMS Marketing campaign.

About Air2Web

Air2Web is a leading mobile marketing service provider for agencies, brands, content providers and carriers. The Company has created thousands of marketing campaigns to promote major brands, provide a variety of goods/services, and offer a new level of customer service, enabling clients to better promote, service and transact with their customers via mobile devices. With headquarters in Atlanta, Air2Web has connectivity into virtually all U.S. wireless operators. Air2Web is at the forefront of connecting marketers to mobile subscribers on a global scale, including such customers as The Weather Channel, Procter & Gamble, Traffic.com, AT&T and UPS. Additional information on Air2Web is available at www.air2web.com.