Online Diamond Retailer ICE.com Enriches Shopping Experience with Online Video Streaming from Internap

Business Wire, Feb 14, 2008

Popular Online Jewelry Store Employs Internap's CDN, Professional Services and Route-Optimization to Maximize Web Site Performance

ATLANTA, Ga. -- Internap Network Services Corporation (NASDAQ:INAP), a global provider of end-to-end Internet business solutions, announced today that trendsetting online jeweler, ICE.com, is leveraging Internap's content delivery network (CDN), Professional Services and Flow Control Platform[TM] (FCP) to provide a reliable, elegant online shopping experience for its customers.

ICE.com, known for its stylish jewelry designs and quality customer service, as well as its popularity among shoppers with a penchant for style, provides shoppers with access to rich-media movie trailers, interviews and behind-the-scenes sneak peeks of celebrity jewelry sold on the site. Internap's suite of online video streaming services shows customers what jewelry will look like when worn. This brings ICE.com's jewelry collection to life, increasing sales while decreasing product returns from customers.

With Internap's CDN Streaming Service for Flash, ICE.com is able to quickly and securely stream video and audio to customers worldwide, enhancing the ICE.com shopping experience. The Internap Professional Services team built the customized Flash Video Player for ICE.com, enabling the company to illustrate the beauty of its products in a fully integrated fashion. In addition, Internap's Flow Control Platform provides network performance management and monitoring across multiple Internet connections. It proactively analyzes performance and dynamically routes traffic for maximum performance and cost-effectiveness. The FCP improves performance at an average of 20-50 percent, ensuring ICE.com stays up and running and operates reliably for its customers, increasing end-user satisfaction. The site attracts trendsetters on any budget, who appreciate its varied collection of engagement rings, designer collectibles and gifts.

"Internap has allowed us to incorporate rich media into our e-commerce and online marketing efforts," said Shmuel Gniwisch, founder and CEO of ICE.com. "They have allowed us to stream Web video, to actively engage our customers and give them a feel for our products prior to making a purchase."

HollywoodJewels.com, a recently-launched companion site to ICE.com, features exclusive new lines of the trendiest jewelry pieces featured in major motion pictures and other entertainment properties. The site has partnered with partners in the entertainment industry to create jewelry collections around hit films including "27 Dresses" (starring Katherine Heigl) and "Fools' Gold" (starring Kate Hudson and Mathew McConaughey), and has been featured on talk shows including "Dr. Phil," "The View" and "Montel Williams."

"ICE.com is a terrific example of a successful business looking to better service its customers and continue its rapid growth by maximizing its online presence," said Philip N. Kaplan, chief strategy officer of Internap. "Our high standards, technological expertise and solutions have given online retail outlets, such as ICE.com, confidence in our ability to help them with their mission critical traffic. We're happy to partner with the company as it further establishes its position as the leading online destination for some of the most popular, high-quality jewelry."

About ICE.com

ICE.com is committed to providing customers the best value, quality, service and selection of diamond, pearl and gemstone jewelry in the world. As one of the largest and most respected online Jewelers, ICE.com has served over half a million satisfied customers since 1999. Today, the company is the trusted virtual destination for diamond jewelry, engagement rings and fashion jewelry. ICE.com jewelry experts strive to stay ahead of style and fashion trends to offer customers the very latest in jewelry styles.

About Internap

Internap is a leading Internet solutions company that provides The Ultimate Online Experience[TM] by managing, delivering and distributing applications and content with unsurpassed performance and reliability. With a global platform of data centers, managed Internet services, a content delivery network (CDN) and content monetization services, Internap frees its customers to innovate their business and create new revenue opportunities. More than 3,500 companies across the globe trust Internap to help them achieve their Internet business goals. For more information, visit www.internap.com.

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* Certain information included in this press release constitutes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, including, among others, statements regarding the performance of our products, business strategy, projected levels of growth and projected costs, are forward-looking statements. Those statements include statements regarding the intent, belief or current expectations of Internap and members of our management team, as well as the assumptions on which such statements are based. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that actual results may differ materially from those contemplated by forward-looking statements. Other important factors that may affect Internap's business, products, results of operations and financial condition include, but are not limited to: our ability to sustain profitability; our ability to respond successfully to technological change; the availability of services from Internet network service providers or network service providers providing network access loops and local loops on favorable terms, or at all; failure of third party suppliers to deliver their products and services on favorable terms, or at all; failures in our network operations centers, network access points or computer systems; and our ability to protect our intellectual property.