Business Services Industry

Giving Money Still Easier Than Giving Time

Business Wire, Feb 19, 2008

Thrivent survey finds age, income, education and employment affect attitudes

MINNEAPOLIS -- For the third consecutive year, Americans say that giving one's money to a charitable cause is easier than giving one's time. According to a Thrivent Financial for Lutherans' national survey of 1,000 adults, 52 percent of Americans said it is easier to give money, while 30 percent said it is easier to give time. Sixteen percent said both are equally easy to give.

The survey showed that age, income, education and employment status affect attitudes about giving. Fifty-eight percent of seniors (age 65 ) and 53 percent of pre-retirees (age 55 to 64) favor giving money over time versus 44 percent for young adults (age 18 to 24).

Young adults are also three times more likely than seniors (age 65 ) to say giving one's time is easier than giving money (49 percent versus 15 percent). They are also twice as likely as pre-retirees (49 percent versus 24 percent) to find giving time easier.

While a plurality of all income groups favor giving money, 56 percent of those earning $75,000 or more said giving money is easier versus 45 percent for those earning less than $25,000. Conversely, 58 percent of those with a high school education or less said giving money to a charitable cause is easier than giving time. This compares to 49 percent of those with a college degree or some college and 47 percent of those with a post-graduate degree.

For complete survey results, visit Thrivent Financial's newsroom at: http://news.thrivent.com/newsroom/news/index.phtml.> Telephone interviews were conducted for Thrivent Financial by Synovate TeleNation Research, Chicago, Ill., between Nov. 30 and Dec. 2, 2007, among a nationwide sample of 1,000 U.S. adults aged 18 and older. The margin of error for questions posed to all 1,000 respondents is /- 3 percent.

Thrivent Financial for Lutherans is a Fortune 500 financial services membership organization helping nearly 3 million of members achieve their financial goals and give back to their communities.

Securities are offered through Thrivent Investment Management Inc., 625 Fourth Ave. South, Minneapolis, MN 55415-1665, 800-THRIVENT (800-847-4836) a wholly owned subsidiary of Thrivent Financial for Lutherans. Member FINRA. Member SIPC.