Business Services Industry
Homescape® Announces Nationwide Marketing Agreement with Realogy
Business Wire, Feb 19, 2008
Partnership Will Make Realogy Brands' Approximately 700,000 Property Listings Accessible via Homescape.com and National Network of 130 Newspaper Partners
CHICAGO -- Homescape[R], the leading real estate search and information website, today announced a marketing agreement with Realogy Corporation, a global provider of real estate and relocation services. The partnership enables approximately 700,000 property listings from Realogy's residential real estate brands to be available on Homescape.com and its network of 130 newspaper real estate sites nationwide. Realogy's residential real estate franchise systems include CENTURY 21[R], Coldwell Banker([R]), ERA([R]) and Sotheby's International Realty([R]).
"We are proud that Realogy regards Homescape as one of their select partners capable of providing their customers and real estate professionals the level of exposure they value," said Tim Fagan, President of Classified Ventures' Real Estate Division. "With listings from Realogy's respective brand networks, our consumers will now have access to well over 3.5 million property listings to search from on Homescape.com, including resale and new construction homes, open houses and newspaper classifieds."
"Our partnership with Homescape is a natural fit, and an extension of our online listings distribution strategy where we actively place our brands' property listings with the most trusted and relevant Web sites used by today's home buyers and sellers," said Alex Perriello, President and CEO of the Realogy Franchise Group. "We are pleased to welcome them into our group of partners that serves our vast audience in such a comprehensive way."
Homescape.com offers consumers one simple search with multiple options to view and manage results. The site also provides advertising opportunities with unlimited photos and priority placement for real estate professionals, while driving engaged consumer traffic directly to their listings. Content on Homescape includes local market information, a consumer-focused blog, search tips, and its new Moving channel, which features articles on planning and paying for a move, choosing movers, packing and more.
Homescape is a division of Chicago-based Classified Ventures, LLC, a strategic joint venture owned by Belo Corporation, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company. The site now powers listing search tools and mapping technology for homes from major national and local partners, while still connecting consumers with long-time newspaper resale and new construction partners.
About Homescape
Homescape provides local, comprehensive property listings and rich content to consumers nationwide, while delivering a suite of advertising solutions that offer choice and results to meet the individual needs of real estate agents, brokers, builders and private party advertisers. Homescape also serves a network of over 130 local online newspaper websites nationwide with a full suite of online advertising solutions. Our network includes The Arizona Republic (www.azcentral.com), Chicago Tribune (www.chicagotribune.com), The Dallas Morning News (www.dallasnews.com), The Miami Herald (www.miamiherald.com) and The Washington Post (www.washingtonpost.com). For more information, visit http://www.homescape.com/.
> About Classified Ventures, LLCClassified Ventures is a strategic joint venture among five media companies, including Belo Corp. (NYSE: BLC), Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI), Tribune Co. (NYSE: TRB) and The Washington Post Co. (NYSE: WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and rentals. To execute on its objectives, Classified Ventures has four leading businesses - Apartments.com, Cars.com, HomeGain and Homescape. Visit www.classifiedventures.com.
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