Safelite AutoGlass Uses WebTrends Dynamic Search to Automate Paid Search

Business Wire, Feb 20, 2008

WebTrends Dynamic Search Optimizes Keywords to Increase Conversions and Lower Costs

PORTLAND, Ore. -- WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Safelite AutoGlass, the nation's largest retail auto glass repair and replacement services company, has selected WebTrends Dynamic Search[TM] to automate the management of paid search and optimize their online advertising.

"WebTrends Dynamic Search nearly doubled our online conversions from paid search, while lowering our cost per acquisition," said Jennifer Kielmeyer, Web Marketing Manager for Safelite. "We compared Dynamic Search against other SEM solutions, and selected WebTrends because we needed to automate the process of managing our keywords, and optimizing our creative ad copy and landing pages to increase conversions and generate improved results."

By adding WebTrends Dynamic Search to their core WebTrends Analytics solution, Safelite is able to leverage WebTrends to cost-effectively drive more qualified prospects to their Web sites, better understand their customers, improve their marketing campaigns, and deliver a useful and engaging online experience that educates customers and builds customer loyalty. The WebTrends platform of Analytics and Dynamic Search enables Safelite to understand the impact of natural search terms on visitor traffic in conjunction with paid keywords. "In our business, delighting customers is our goal," said Kielmeyer. "Using WebTrends to better understand our customers along with the individual and collective impact of natural and paid search traffic in real time is critical to the overall success of our online business."

"Companies doing business on the Web need to efficiently increase their paid search conversions," said Alex Yoder, Managing Director of North American Sales for WebTrends. "WebTrends Dynamic Search is the only SEM solution that truly maximizes the keyword management process, and eliminates the need for complicated, user-intensive bid management tools. Dynamic Search's true optimization enables your company to better allocate resources and focus on your customer's online experience."

About Safelite AutoGlass:

Safelite AutoGlass is part of Belron US, a multi-faceted automotive glass and claims management service organization based in Columbus, Ohio, and a subsidiary of Belron S.A. The company is composed of three major business operations that include automotive glass fulfillment services, operating under the trade names Safelite AutoGlass([R]), Auto Glass Specialists([R]), and Elite Auto Glass(TM); windshield manufacturing; and Safelite Solutions([R]) fleet and insurance claims management services. The company employs more than 7,000 people throughout the United States.

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience.

For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.