Grand Union Family Markets to Utilize Revionics Price Optimization Services

Business Wire, Feb 21, 2008

SACRAMENTO, Calif. -- Revionics, Inc. today announced that Grand Union Family Markets has chosen Revionics as their solution provider for price optimization. As part of the agreement, Grand Union can utilize Revionics complete portfolio, which includes price optimization, promotional planning and optimization, category analytics, and competitive price auditing. Revionics solution is offered as via Software-as-a-Service (SaaS), in an affordable, pay-as-you-go approach.

Grand Union, based in Clifton Park, NY, operates stores in New York, Vermont, Massachusetts, Connecticut, and Pennsylvania. A full service grocer, Grand Union has a long history of providing a full selection of high quality, wholesome products at great prices.

"Revionics will be instrumental in providing a unified, strategic pricing solution across all of our stores," said Dan Bain, Vice President and General Manager for Grand Union. "We are definitely looking forward to seeing the same increases in margin and sales growth as Revionics has shown for other retailers utilizing their price and promotion optimization solution."

"Grand Union Family Markets performed a tremendous amount of due diligence to ensure Revionics was the right partner," said Todd Michaud, Revionics President and CEO. "We are delighted at being selected, and look forward to providing their stores an excellent return for their investment!"

About Revionics, Inc.

Revionics is a leading provider of price, promotion and category optimization technology for Fast Moving Consumer Goods Retailers. The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated consumer demand intelligence and proprietary retail pricing science. The Revionics offering is available to retailers as a Software-as-a-Service (SaaS) subscription offering over the Internet. For more information please visit www.revionics.com.