Culver's® Gives Back To Local Communities During 16-State 'Day of Giving' American Red Cross® Fundraiser

Business Wire, Feb 21, 2008

American Red Cross Chapters Benefit from 10 Percent of Sales Donation Happening in Culver's More Than 370 Restaurants

PRAIRIE DU SAC, Wis. -- In conjunction with National Red Cross Month, Culver's[R] more than 370 restaurants in 16 states are donating 10 percent of sales on Wednesday, March 5, to participating American Red Cross[R] chapters during a second annual system-wide "Day of Giving" fundraising event. Guests can enhance the total Red Cross contribution by giving personal donations in canisters available at each location throughout the week. Building on last year's success, Culver's fundraising goal for the one-day event is $175,000.

Culver's and the American Red Cross are holding the event during National Red Cross Month to celebrate and reflect upon the work of the Red Cross in communities throughout America. It is also a time when Americans are encouraged to take steps to prepare for emergencies, take CPR and first aid training, to volunteer their time, give blood and financially support the programs and services of the Red Cross.

Culver's was recently recognized with the Circle of Humanitarian Award from the Red Cross for the substantial support that the company and its franchise partners provided in 2007.

"The 'Day of Giving' has become one of Culver's and its franchise partners' major outlets for serving the community. We are exceptionally proud to partner with the Red Cross for the second year to help people prevent, prepare for, and respond to emergencies," said Lea Culver, co-founder of Culver's and a volunteer for the Red Cross. "Just as Culver's believes in doing it right for each guest, the Red Cross responds immediately to the needs of each individual and family impacted by a disaster anywhere in the country."

"Donations like these from Culver's 'Day of Giving' make a significant difference to local individuals during a time of crisis," said Roger Dahl, Service Area Executive, Midwest Service Area, for the American Red Cross. "Every donation helps our efforts to get people back on their feet. We sincerely thank Culver's for building a program to serve local Red Cross communities across the country."